cover of episode 05看巴黎奥运会开幕式的3个想法

05看巴黎奥运会开幕式的3个想法

2024/7/28
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奥特快出海笔记

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大怪鸟出海
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大怪鸟出海: 巴黎奥运会开幕式引发诸多讨论,主要集中在三个方面:省钱、随性以及LGBTQ+元素的运用。 首先,开幕式省钱的现象,大怪鸟出海认为这与法国作为发达国家,无需再通过大型活动进行国家形象宣传(PR)有关。发达国家已无需通过奥运会开幕式来提升国际知名度,因此在预算和筹备上相对松弛。这与发展中国家,例如中国2008年奥运会开幕式的大手笔投入形成鲜明对比,后者旨在借此机会在世界舞台上展现国家实力和形象。 其次,开幕式“随性”的风格,即缺乏严格的标准化和统一性,引发了部分观众的不满。大怪鸟出海指出,这种现象反映出人们对标准化、同质化价值观的偏好。这种偏好虽然有利于社会凝聚力和高效发展,但也可能导致竞争压力过大,缺乏多元化和个性化,甚至造成普遍的焦虑感,尤其是在社交媒体信息流的冲击下。 最后,关于LGBTQ+元素的运用,大怪鸟出海认为其初衷是好的,旨在保护弱势群体,但其发展过程中也可能被滥用,成为权力工具,这需要谨慎把握。 此外,大怪鸟出海还谈到巴黎奥运会开幕式在文化表达上的创新。开幕式将传统文化元素与现代表达形式相融合,这与上海世博会上一些国家展馆的表达方式形成对比。一些发展中国家展馆直接展现传统文化元素,而发达国家展馆则更注重现代艺术形式的表达。大怪鸟出海认为,中国在对外文化输出时,也应注重在现代流行文化影响力上的提升,尝试以现代形式展现传统文化内核。

Deep Dive

Key Insights

Why did the Paris Olympics opening ceremony appear less extravagant compared to previous events like the Beijing Olympics?

The Paris Olympics opening ceremony seemed less extravagant because France, as a well-established nation, no longer needs extensive PR efforts. Unlike China in 2008, which used the Olympics to showcase its global emergence, France’s global reputation and historical influence are already well-known. This allows for a more relaxed and budget-conscious approach to the event.

What does the preference for standardization in cultural events reveal about societal values?

The preference for standardization in cultural events reflects a societal inclination towards uniformity and measurable success, particularly in economic terms. This mindset has driven China’s rapid development but also contributes to widespread dissatisfaction, as constant comparisons with others lead to feelings of inadequacy, even when individuals achieve significant financial success.

How does the Paris Olympics opening ceremony blend traditional and modern elements?

The Paris Olympics opening ceremony incorporated traditional French cultural elements, such as references to the French Revolution and 'Les Misérables,' but presented them in a modern, avant-garde style. This approach contrasts with many cultural events that rely heavily on traditional forms, highlighting France’s ability to innovate in cultural expression.

What role does cultural influence play in modern global events like the Olympics?

Cultural influence in modern global events like the Olympics is often driven by contemporary pop culture rather than traditional elements. For example, the UK’s global cultural impact is more tied to modern icons like the Beatles, Harry Potter, and Peppa Pig than to Shakespeare. This suggests that nations seeking cultural relevance must innovate and adapt traditional elements to modern contexts.

Why might the Paris Olympics opening ceremony’s budget be lower than previous events?

The Paris Olympics opening ceremony’s budget is likely lower because France, as a long-established global power, does not need to invest heavily in national PR. Unlike emerging nations that use such events to assert their presence on the world stage, France’s historical and cultural influence is already widely recognized, reducing the need for extravagant displays.

Chapters
本节探讨了巴黎奥运会开幕式预算低、看似随意安排的原因。通过与过往奥运会开幕式的对比,指出法国等发达国家已无需通过盛大的开幕式进行国家形象宣传(PR),因此在经费和筹备上相对“松弛”。同时,也分析了宏大叙事背后个体成本的付出,例如美国航母全球部署的背后是高额的税收和全球征税。
  • 法国等发达国家无需通过大型活动进行国家形象宣传
  • 宏大叙事背后存在个体成本,例如全球征税
  • 奥运会开幕式的预算和筹备与国家的经济发展阶段和国际地位相关

Shownotes Transcript

摘要:

1.国际赛事如国家PR工程,不怎么花钱的国家大概是觉得已经没啥PR的必要了。所以既不咋花钱,也不咋彩排,因此看起来显得很“松弛”。

宏大叙事背后少不了个体成本。正如山姆大叔航母全球飘背后,是美国公民全球征税,海外利益保护不是免费的。

2.对“乱七八糟“的反感背后是对”标准化“的偏爱。同质化的价值观让所有人力往一处使(搞钱),这是40年飞速发展的原因,也是老中比较难开心的原因——即便有朝一日跨越中等收入陷阱/实现产业升级。

因为同质化价值观让“比较”成为可能,所以即便赚得比老美多,但赚得没隔壁老王/小红书博主多,还是会感到不爽。

3.能看出很多表演糅合了大量历史传统元素,但用了现代表达,虽然我看不懂。就像2010年去上海世博会时,看到柬埔寨、越南、斯里兰卡馆一目了然,去欧洲国家馆普遍不知道要表达啥一样。

不过在当代世界文化舞台上占一席之地的国家,似乎靠的都不是传统文化——英国不是靠莎士比亚,而是披头士、哈利波特、Coldplay乃至小猪佩奇;日本文化横扫当代世界,与其说靠和服茶道,也不如说靠动漫。