It's cybernetic break weekly. Alex, andy and Jason are all here. Jason calls us show the upside down because we are starting with the vision pro segment.
Then we will talk a little bit about apple le's vows in government. And actually, Jason has, I think, a very sensible way to move forward with the IOS APP store. I wonder if you agree.
I don't think alex us, but you'll get to hear that all conversation and just little bit and why they will not be a equal to the George colony and brad pit woofs movie all that more coming up next that great way. Podcasts you love from people you trust. This is to IT.
This is mac break weekly episode nine hundred and forty nine, recorded tuesday in november twenty six, twenty twenty four looked, is time for mac great weekly the show we talk about the latest news from apple. We have, of course, there is always our wonderful panel here Jacobus ell from six colors dot com. Congratulations on, once again gaining the ax.
We ve got the ax. We got the x we, we kept the x here's my, I have my replica acts that everyone not, again, I mean, told that a perspective I may be and maybe very large and i'm holding IT far away, but we're about .
each new date into each of those little unfortunate .
the replicas, just little lines there. But you I could put a new line with like a marker if I wanted to just get IT further down. But yes, thank you. College foobar rivalries are fun and they're more fun when you win them.
I like I really like shows where they do inside stuff like that and they don't ever explain IT and it's like, you know, you're either in or you're out. So just saying, did you get the x and you say, yes, we're got the x.
that's all we have to say, the x and of course.
so is andy and aco. He's here. Did you get the three sea shells?
A boy, I get three, three, three shop, three sea shells. They are run. I get the three sea shows a good three hours after I get up, at least the place I take supplements because you know lower G Y health is very, very important as .
you in that code that comes soon, coming soon to a web brows er near you. He's also weekly, semi weekly on W, G B, H, R boston. Good to see, you know, just on my library and from his little little fortas of solitude there in the beautiful office, our studios.
Mister alex lancy, hello, those. Could I see you? You watched the the U. S. Vision pro surround, and I guess I should play the vision pro of single there. We should start the show in the vision for.
The vision pro.
A story is so apple .
apple keeps on. They seem to be get into more of th Epace w here t hey s tarted l ike t he r eleasing s omething m aybe a lmost e very w eek. IT feels like there is some little piece they're putting out.
They're not very long. So you keep on I keep on thinking now I got to get around to this. I got to get around this and you open IT up and it's like seven minutes, three minutes, four minutes. Yeah so and which is fine. That's that's fine, especially when you're kind of experimenting the one that came out last week was the uh I think goes a concert for one um which is um so ray was the the artist and uh SHE has A A .
rather large ban and we were asking last week, we were wondering if they were gona shoot IT as the from the best seat in the house or if they were going to do that. You know cutting in. And well.
the funny thing is, is that is that I was pretty excited about that because this is something work a lot on is this kind of experience. And so I was excited. See what what apple is going to do. I have to admit, you know, I think sometimes apple has this approach of like we don't pay attention what anybody is doing. We're going to find their own way and they're still working on IT.
We know there's .
a bunch of rules that a lot of us have kind of grown up to believe in and maybe apples breaking those and maybe there I haven't been sold on what apple did was Better than what we've already learned not to do. Um and I felt like this was a pretty good example of almost all the things not to do. So they they pack on everything that I wouldn't do into one into one piece.
So part of the problem was so there's a couple things when you're doing 3 and specifically one eighty that that I think that was we all do the same things the wrong way first, and then we all go, okay, I want to do that again, right? Because they published so so anyway, learn. So those couple of things. One is, is that you have .
all of these people, oh, we learn, push the around one.
What's that like the one interview, right? And they put around the one interview .
that's like the persona march.
right? And so what happens is, is that as a city person doing one, eighty or three, six, you you are attempted to put people everywhere so that you force people look around and see whatever IT filled.
In other words, yeah.
the problem with that is that when my field of view goes this way, I see the edge. And that takes me out of the experience yeah. And so you don't want to see the edge ever, like ever.
And so what we lead, you should really be doing like minded degrees exactly.
So what we learn to do is you can go a little bit more like a one twenty. This is your area of action. Maybe a little bit leagues over here and here, but you don't know know what people working some ways because the ideas this is the ambient that that keeps you feeling like you're in the event um and not what and but apple built the thing where people are literally on the edge like you've turned over there is still more people over there um and so they did that again. It's not a natural experience the other thing is, is that then they have an artist here by themselves and they have a flat wall back here and .
the long distance between I represented um the .
the problem is with this is that a big drop off yet? That looks fine, but what really makes really look good is lots of things that are creating vanishing points um in that back area.
And so so what they didn't do, but if they're stack the band the way you wouldn't seen IT on a on a stage, IT would have looked very 3d IT would have felt very immersive and you would have felt like you were just sitting there watching this band play and you didn't know。 And I think you probably got got them away with even a single camera um but you could played around if you wanted to. When they cut, they go the opposite direction, which is they get so close that it's uncomfortable.
And even for me who I pretty fish skin about IT, I was like, wow, that's really close like that too much you know and and so they did a little bit of this in in um they did a little bit of this in the submerged they did A A fair round of IT in the weekend, which I think I would have released if I had finished, looked at the finish product and then they um and then they did a lot of IT in this one where they are doing close up on the singers and they are doing closed s on the main singer but and and again, I think that they IT just IT feels like i'm i'm curious to see how this how this goes like you know it's I am very much I think if anything, he just may be more excited to get a hold of the black magic camera. So a lot of us who you are have done this for a long time, get access to a camera and can kind of take on the stuff we are ready to learn. I think the chAllenge at apple probably is having, and I don't know this for any kind of fact, but um the thing that ruins V R is typically filmmakers.
Filmmakers ruin V R because they they wanted take their old ways of doing things and immediately just apply them to VR you know and like I still want to do to have these cuts and I have to have these close up and have that over the shoulder and I have to do this thing. And you know you may not need to you may not need to do all those things to make this work. It's a different uh, platform.
And so um so I think that handing IT to really, you know people who are very good in the two d world and expecting them to suddenly make a great three world hasn't been successful. That in a way that we've seen for a decade you know the only the only filmmaker that's really good at this is James Cameron. I but .
everyone question like, what if kenter born is on the injured reserve this weekend? How will that affect the patriarch against the cultus weekend? That's a special joke for people watching on youtube who saw how it's writing .
all those diagrams about he, john, man, I get in. Yeah no.
that's but it's what connect.
I mean, a surely there are people like you who are telling apple, don't go one hundred degrees, go one hundred twenty, put put stuff in the in the distant background. I think why are they not doing IT?
Now I will admit there's probably and I don't mean to overstate my background, but the probability of us that have done stuff with budget in the last ten years like you like.
that's why camera knows that to do IT. Because for a he had all the budget.
you know, and he and what you see is someone who who took filmmaking and then had all the budget. And you look at how he designs the shots, the length of the shots, the framing of the shots, everything.
It's still a film and you can watch IT in to um there are things that I think he's back I think he even has backed away a little bit so that people don't push back too hard on IT like he he does the forty eight frame under water but when IT comes back up you very quickly realized you can see twenty four really clearly after you've seen forty eight. Um you know anybody with high that are used to high frame ate or high or frame ate is something there. And so I think that that new Cameron really knows how to build that any really built IT with a true experience and and understanding of that.
There are a lot of people, and I think that most people that are that know how to do this really well um a lot of them got out of the business mean they moved on other things when things they not doing that anymore. So there are into something else. There are handful of him like rating images down in L A.
That still are doing you know bits and pieces, but a lot of them are working. Somebody has been doing way more of this for the last um you know for they've been continually doing this production for the last um but and if you're working for meta, you're probably not working for apple. So so you um I think I think I will probably would be sensitive to that.
So so the so I think that matter has probably half of the people that know how to do IT working on a variety things in the problem there is that for a lot of the meta, uh, solutions, they don't have the leverage or they're not using the leverage to say, hey, we wanted just do IT perfectly for the online audience because that online audience is still pretty small, you know. So um so there you know hundreds of people are low, thousands of people watching like meta has this chAllenge that the people who have the headsets are in the kind of the twenty eight fifty range in age group. All the music that they that they do concerns for are like eighteen to twenty five.
No, what s because it's like it's like the people who own the headsets don't know who these artists are, you know, like and so and so there's this weird thing where their desperate that kind of grab onto a Younger audience, but you know, trying to use the headset. But the people who buying the headsets are not eighteen years old. You know, I typically most of them are are older geeks than the Younger ones.
And so so meta got one problem there are they are trying to be something that they're not, but they have a lot of people with experience working on IT and they're frean's ing its own. So IT feels like, again, apple eventually will maybe get to a point where they you know, they and again, I think it's not important for apple to do to get good at this. It's important for that camera to come out for all of us to have access to the tools that we like.
You have access to the cameras.
No know that cameras. I don't know they're done like they announce in june.
And so you can use the canon or some .
other we're talking about. I mean, yes, the canon you can use and you can get something, but to get to the level that apples, the problem is, is that the new we the can is only going to be at A A lower frame rate, lower resolution um a per I. It's fork per I.
You know when it's when it's bound together and then and so the differences is that the black magic will be A K per I ninety friends a second. So much different those frame rates. And that resolution makes a huge difference in how how IT goes. And then and then when you have the um a variety of people that that really understand how to build this, I think you're going to end up with much Better content. You know, when you take that, when you can unleash the folks that really have done this for the last five.
ten years. So are you think meta is doing a good job or that they can do a good job because they have a mass audience?
They have two problems. One is, again, trying to go after audience. Most of the work that they do is that they they're trying to produce content for for an audience that doesn't hands their products. The people who buy the quests are older. So if you did the kind of stuff that i've been doing, like the the toe, the what's pockets in the and folk from the odds and and and so and so do you probably have a lot more people watching, but that's not the people that they're interested .
in trying to get back to them and and if they would .
use the doors Jimmy hendricks and you ent to the nineteen, you probably a Better chance the um the uh the other side of that is that the quest is dramatically the quality than the vision pro. So you know you can do the kind of things that that are possible on the on the vision pro because the processor is that that's why the vision is so expensive, is because that's the cheapest you could build that quality for right now. Um and so so I think that there's that's the chAllenge and you know I think matters getting in early sometimes the move fast break things lead crazes a lot spaghetti know.
And so I think there's a guy in our discord Clark zone who says there is a blog post from mike swan. I know if you've seen this immersive of video production tips.
I having seen I know who my thing is. I haven't .
seen the um is the oculus, right?
So yeah and so and again, apple broke some of those rules in a way that I will say to apple's credit in emerged. Pushing in the camera that hard in some of those shots was something that most of us would not do. I mean, we had one versions of that, but IT work at work. I think, well, some people say they took their heads and off and never watched IT again, so maybe didn't work.
Everyone there. And the problem with the vision pro, it's not for everyone .
but for me like I felt like I was like wild. I have never seen a camera move that had has a much physical impact on me, as I saw with those moves and saw I was like a man.
I can see how how people are Green with U. J, where. And this court sets the weekend video. He said, I don't want to be that close. That is a, it's like someone invading your personal space well.
and there is then just a lot of shots that are fine for two to you. You just tell that someone who Normally does two shot, that video just .
says to people, go head, do IT here's the camera and doesn't say anything else. I don't think I don't know .
how apple doesn't IT might be they .
want these directors to experiment so they could find what works .
and doesn't work and and that could be the case they should put out. But well, if you don't put IT out, then the directors are upset. So so you know you can you can shoot something with the weekend and not release IT like that.
The weekend want to come back. So so the um them all week days all the time. And so the weekend doesn't come back to the show. So uh but I think that, uh, again, I think the thing that the most common thing that for all of these companies, whether is a google or facebook or apple, is you take people who you feel like already have a lot of experience in production, you hand them the camera and you probably have people that are giving them input. I mean, is what other platforms have done?
If my swan computers in a blog post, you could give them a little booklet t that says, hey, here's what we've learned so far.
Yeah, I mean that they probably read all of those things. I just think that they still have this opinion net. Try this. And and and I feel like those are IT feels like a lot again, a lot of things that a lot of us have been like we do we have to knew that didn't work.
you know and and so clock is taken though, alex, if if apple can't put out a product, an immersive video that gets well, say this is that .
I think that but I think that different people are now again in the uh the difference for me I mean like or the or in um is like my the owner bone I know markest love the weekend video and said he was much more likely.
He said after the submerged, he didn't really feel like he needed to watch more that after the weekend he's like, I wants to see everything immersive and so so it's not i'm my opinion is one is one opinion of what those things are and the definite people who like and it's not everybody hated that video. Um I think that people who have done a mercer for a long time also probably more sensitive to those things. But the but I think that that's so anyway. So I think that there's I think that what apple has done, which is work with black magic to make sure that they have a camera that can do that, is one of the more important things to do, you know is, is to make sure that lots of people have .
access to the hardware to to shoot IT.
And I think that is black finites IT appears that an announced that they're working with them on IT, that they worked with them on on those things and so so yeah .
so they know any time frame. I mean, mark current is not exactly like in this.
We think that that black magic will not want to show up at N A B without a camera, okay, so that we think, yeah, so we think that late night march is the most likely time for the black magic camera to be released. Maybe even the week, uh, the very first week of April. Um so so those that the most likely time we think black magic does, black magic doesn't like in the past, like magic released things that go more than a year after they released IT. And um we have um learned that we seen over time the black magic would very much prefer not to be at the huge booth where they spend millions and millions dollars on the booth having person come to them and say where's this product might that you released that you announced a year ago, kind of thing. So they usually get things done by them, something not perfect when they get get up.
I have seen of heard of anyway the killer APP that I would get actually probably buy a vision pro to use. Unfortunately, the test light has been caught. It's an f one spac viewer called lapse lap, said, what a great.
So if you're a formula one fan, you know that one of the things, f one TV, which is a paid subscription streams, is you can see a camera from every car. You can see multiple views, get multiple sound's tracks. There's a lot of information.
Everyone is very highly digitizes, a lot of information. And this is a really interesting way to look at an f one race i'm already using and f one viewer that opens multiple windows. But this is this is like .
you're emerged.
quite real, understand?
I looked at the article, look like a same thing. So viewer, I use you log into your f one T V A subscription and then IT takes what what you're getting and puts IT up on the screen. This is how lapse worked.
It's made by a vfx artist, amy john, a poor. But apparently they're saying this is from a story in upload, which is a VR magazine that labs says is working to secure digital oping labs. Sounds like f one, which i'm sure is extremely proprietary. Put the nicks on IT be. And even though I was just in test fights.
I wasn't on the absolute or anything. They were just trying to get this thing going. The developers, they started off by just doing a concept video that blew so many minds that, oh, there there is some market for this.
I should start building this and he started building IT. And if you look at this demo video, whether you're looking at what he's actually got going in test flight or what what he was conceiving up, both of them are you're right. It's like if you're next one fan, it's like, what do I need to buy to get spend .
thirty five or so?
You got a virtual .
screen .
in front of that has like the basic like TV view of where they switch for you on the desk. There's a virtual version of the race route like on the map with all the cars like in real time animated around them. That's what he's got going right now. And testers fly in the .
demo and these, but not here at me.
IT might have you. Yes, you, me, I here. But, but, but, but in the in the demo vers, that isn't real. Like I also want to see cockpit views from this driver and this driver I want to see like another view that has just like the standings because everyone is one the most. You don't if you really care much about the sport, to think that it's a really entertaining thing to watch because, boy, what great work they did to make sure if we wear up all these cars so that not only are you getting live video from each car, but you're also getting live telemetry and not just .
for notice for the so much data. Second.
yeah, I mean, that is one hell. Am I D be if if I were at apple and I, in part of my fortunes, were tied into the fortunes of vision pro, I volunteering myself as a go between.
you know, apples producing this f one movie with brad pit that's coming out next year. It's and tim cook was at an f one race last year in Austin. So there's definitely something going on.
Everyone is owned by an american company called liberty media. You might know the name. And you know, I wonder this sort of i'm sure negotiations have been ongoing for the last couple of years.
This was that such a natural use of the vision pro? I think IT may also be that, that apple said, no way. We only want to do that.
Who knows? Who knows? You know, apple might have said we ve got a time and coming up with with f one, and we don't want this APP to be.
but that shows you what a great platform this could be for watching less words. baseball. Same thing of the diamond in front of you. You have again that the network sort of coverage you don't to do switching yourself, but you also want I want a static view of third bed because i'm concerned H I am interested. I'm interested in like the the the play of the play coming up and have these have all the stars that are not going to simply overlay and interrupt t you, but are there for you because these these are things you're actually interested in, why you're all to working looking at like the two other games that you're bedding on that decide whether you go to work tomorrow, you retire or you go on the run. It's a good APP.
right? And that was our vision to segment. How about that?
Wow, that's we've never begun .
to show with a vision to segment sense. Well, maybe when the vision came, I was .
before we had the cool theme songs though.
So yes, yeah, man, to start with that, just wonderful. Uh, let's take a little break. Ah is IT too early? No, that's not too early.
Let's take a little break when we come back. There is lots more to talk about. Actually I I was joking before the show that we were like, but no, we are not light. We're going to get into the beef between drake and kendrick mar. And just a moment .
I might be having mike problems during that section of the show. Hello.
I I can help you if I know you here. He like he actually, uh, well, they are polin a break is putting the tim cook into this. So we have to talk about that more coming.
There's a lot more coming up with just a little bit and and aco jis snow and of course, alex lisa on the show today, a show brought to you by literally, quite literally, brought you by our friends at cash. Fly boy, I remember like IT was yesterday, I was almost twenty years ago. We were trying to get these shows out.
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Thank you. Cash fine. Um you've heard a great key, right? Oh, I think I was gonna when Jessie is back from the bathroom. I'm going to do kendrick lamar and drake because I know you really care right here.
Although if you would like I, i'll go to the bathroom .
while you talk about that. And out the door, I just slid my chair .
away from my microphones. I couldn't say something that .
I so I don't know anything about this, but there are a couple of well known uh, do we and you you probably know you are you are ticket into the Younger generation is in hip hop or rap, I don't know.
depends on body going to east coast or west coast or .
drakes canadian. What do you what is account?
He's battled up very, very security, but like a heads, a popper tickets like so apparently .
drake and kendrick, kendrick mars kind of he's i'm on his side, i'm team kendric. I gotto say he's amazing, but his lyrics are incredible. But he and drake, er, I don't know, this is very common in the rap world having some sort of beef in, in fact, kenrick and break each made songs this in the other.
Okay, uh, now drake says that apple is has trains theory. Siri has been bribed to pipe to play kendrick mars. Not like us, even if you ask for drinks certified lover boy.
OK rake says it's payola. In fact, he went after ensued universal music group. I'd believe he was on that one.
Now apparently he's he's decided to take game at apple on information and belief. U mg. Paid or approve payments to apple to have its voice activated digital assistant. This is the court filing siri purposely myst rect users do not like us online sources reported on.
It's the old online sources that when users asked theory to play the album certified lover boy by recording artist aubrey drake, gram doing businesses, drake, syrian dead play not like us, which canes contains the lyric certified pedophile as an allegation against drake? Um so what's going on is is that anyway, I don't I don't know what's going on either. I have had apples, a theory, misplace .
stuff. I had I always every time I asked for a song and serious decides me, play me either the wrong song or more importantly, the live version of the song. I like, when would I ever want to listen to the live version of the song if I didn't ask for the liberation song?
So my my opinion about serious accuracy is very love that maybe if they saw IT consistently, but IT just seems like small bees for apple. Like why would they do that? Like why would they know there's .
a little bit is a pyo a is a very big crime ever since the the fifties when there was a big scandal, payola scandal, that DJ were being paid. As you know, Alice were a music director. I said no one ever gave you cocaine.
nobody. They bought me so much sushi. You know.
I think there is within that's within the scope.
the scope of generally, I never got cocaine. I got cocaine money.
But but IT is. But this point to a problem that like you have all across, like the the online experience, when if you search for something, is IT going to give you the thing specifically you asked for is, is going to give you the thing that is related to what you ask for. But they paid google search or spotify or apple music to say, whenever someone asks for this, make sure you throw this thing that we've sponsored into the mix.
Or is this a as a orange ation that's gaming the system to make sure if we tag this to the wazoo, we can figure out how to make sure that people do not when when people specifically ask for coke, they get directed apps. So they get directed straight to democracy instead. That's not what they ask for but we give you the .
system example of of this. This president is in hour calpee a issue of public morality. That's how wrong this has been going on since february in nineteen sixty um anyway laws were passed IT became a big issue in the late fifties and a number of D J. S. Lost their careers, are paid big fines there.
There was a time when morning D. J S were like the village priest that was, he was the voice of authority, the voice of morality. You came to him with your problems. He kept the community together. And then when that all blue apart, like like .
a wax.
my father wolman be seated. I .
am freed. The legended cleveland diis jacky, who gave rock and rose names career was destroyed in the, in the pale scandals stick clock. Almost, by the way, almost he got away with IT um so pale as a loving deal. I just don't music.
but in a big giant tech company with the thing, I mean, I just apple.
I so clearly how you see a conspiracy actually incompetence. I mean this stuff that theory plays for me that is not what I ask for. It's aman.
Come on. It's a miracle when IT works, right? So for them to have like a nefer ious conspiracy, i'm skep portal. I'm deeply skeptical with that.
Yeah I just know it's kind of like like google their places that IT shows you things because you paid for them. Um once you get below that line, they're just doing the best they can to give you what what you ask for.
I mean, I don't think apple would ever design something to override your choice and play something else that they got paid for, because the instance illegal.
but the damage to their IT would be illegal ality or not the damage to their brand, if they actually did. If anybody saw that, any word apple, I mean, even just got apple.
would be like, IT wouldn't be money anyway. IT would be something like.
you know, drake saying or cder lama saying, I exclusive not involved in any of this because he's just right raising above IT in his on his ambuLance, on his stretcher and whatever that was in that that video, whatever.
How about a free set of MC proofed with that some thing again.
Hey, do not. Those are hundreds of thousand retail. Um I am ready for the Prices.
Will I be funny for the Prices? right? Put those up, add people guess h, it's got to be thirty nine, nine and .
nine right to watch Prices, right? It's like I realized that I would be absolutely insufferable if there was an, okay, is that ddr three or ddr five grand? And IT says here I had RAM.
they would actually RAM on the Prices, right? I don't know again.
I would be there there a couple times where there were like a mac system and I would be like thinking, okay, let's get really .
careful here like I need to know the spects speak IT of things that we will not that I did see, by the way, because I wasn't immersive and I don't have a vision pro, but I enjoyed with the George colony and bread pitt vehicle wolves, which was an apple TV. Well, was gonna a IT was going to be a theatrical release? Yes, was IT was an apple decided hikes after fly me to the moon. Did not. Why to the moon they decided maybe we shouldn't put wolves out in the theatres were just got a dream at directly to which bread pit and George clinton said something unprintable ah because there their compensation was tied to with theatrical revenue the outtake .
yeah apple presumably them off and i'd be surprised if there wasn't some sort of pay out. If there wasn't .
a the suit would mean actually they would almost .
certainly be a payout in that scenario. I think the problem here is how apple like reading over cover to this. I don't think anybody's questioning apple's decision to not released the in theatres.
I think the product the problem is they did IT last minute um IT was like a week before I think is what john watts, the director writer said that he heard about IT. So what happened last minute IT obviously was a blow to them um because they there is prestige involved with doing a theatrical release. And you're working with creative people.
Apple apple handle this more like cancelling a product right, which i'm sorry, really does feel like they don't understand their relationship issues in hollywood that you need to have good relationships with the creative people who generate the content. The money is good and they're take your money. But if all of things being equal, theyll work with somebody more comfortable with.
And well, that interesting twist on this is not only releasing IT, only on apple TV, not in the theatres. Apple also put out oppressively saying, and as equal is in the works wolves two, to which john watts said, no, IT was, yes.
I see what wasn't the works so that's the thing but when they killed the the agro released john watts, take the take the sequel please don't mention the sequel in your press release because I don't want to do IT i'm unhappy with you and they and they said IT anyway, which is also a betrayal and clearly there as a face saving measure.
I think they probably figured they were also saving face for john watts and and everybody else involved say, don't know, we like IT creatively. This is a business decision. But when the when the guy tells you not to mention IT because he doesn't intend on doing IT and you do IT anyway, I think that's worse.
That is a worst sign of disrespect for the creatives in hollywood. Then the one weeks notice to pull IT from theatres. And again, I don't think it's a bad business decision.
Apple's movie business is being completely realized because it's been a disaster. They're going to make a whole bunch of different decisions about how they do movies going forward. But like you've got ta, you've gotta take care of the talent .
and you gotto be a ship, mean ney brothers. You locked horns.
There have been hyperbolic stories about how apple has burned at the bridges in hollywood over this. And i'm like, guys, every study of does things that make everybody angry at them. They all have IT. It's like saying, i'm never gonna ly this airline and you run out of airlines at something you again.
disney did the about face. One of others didn't about face. Many of them have done about faces where the last minute they switch over to streaming because they don't.
Because the problem, the real problem is we all have pretty big screens at home, and we all have a ton content. And if you don't knock IT out of the park like this is worth seen on a big screen, people just go, everyone just go. So just wait until comes out you like they don't. There's not the drive that I have to go see IT in the theater not like. Part of what drove an incredible weekend for wicked was the the comradery people being so excited about IT and talking about IT and making IT but that's a very unusual thing to have happened you thought with uh barbi hamer last .
year um and so the um but I think .
that the was pronounced bb hamer barb hamer go Barbie barbon hamer this one was supposed to be I thought I was .
like what was IT IT .
was GLK was something like gg.
glad trying .
to make in you're get the dator .
thing together or else ador which radiators so anyway .
the the problem is, is that if films like, not like for incident, I think wolves was great. I think I was a great movie, was really fun. I never.
And the math problem is, and if I had one on the theatre, I probably wouldn't love that as much because I enjoy as a free film that had pit and and George colony and had a reasonably good think. He was fine. He was like a good IT was a good ride.
Um but that's not good enough to go to the theaters anymore. And that's the problem that a lot of folks, and that's what the reality starting to set in. And then the problem is, is that even though the primary use is streaming and you released IT to the theatrical and and you you're just offset in some costs and you're getting pr, what you get is a bunch of bad press.
This, you know, napoleon was a disaster, and this was a disaster. You didn't get any because because the press, the hollywood reporter and variety. Are only comparing you to other film, uh, releases, not oh, this is a streaming thing that we also put out on the attack. We don't really care if he makes money, doesn't have to offset some of the cost. We get a much P R .
out of IT blab a bloom. And so that slipped.
right? But something in the streaming. Well, the theory, the theory is, is that that you you know you're going to supply the feet of people that are constantly paying that subscription and you ve got to figure out how how to, uh, rationalized the cost of the film.
The bottom line is, is that it's going to really interesting to see whether theatrical survives this because, you know, for these streamers, I don't think that like the math doesn't make any sense for the I mean, the problem is, is that the big tent poles are not they're not consistent anymore. And so no one knows where that's going. Anything less than those big tent poles are generally not doing well in the movie theatres. Even marvel is all because because I think a lot we will not really like the .
multi verse spend .
so much money .
marketing wicked. I mean, there were wicked times at target, they had to spend so much money on wicked to market IT because .
they have another one that they have part too, that has to succeed, you know, like like and so but that's a big deal. Like it's like you've ready, you know, gone down this path and shot in another one.
And I had was a kid. The thanksgiving movie was mary poppins, and there were lines around the block to go see mary pop. And so I guess there's the hollywood tradition of all you ve got to have a kid movie for thanksgiving that is ball in its blocks office.
And I think that the reason put that kind of market in in is because it's a good movie like I haven't seen. I ve been in that talkies, said that wicket is really, I mean, and is probably more of a more of theatrical person, most more the theater person than most of us you seen, i'm sure. And I work IT in the theatre, right? Yes.
in the sea. And I R, I would think, I think.
well, the first .
two x third .
x flopped. But anyway, that's neither here there since in fact, the two half our theater experience is being stretched to two different movies over .
two different years. Yes, which doesn't they have it's hlt times, I think IT legs they would have dumped IT like they would have done something quiet, just let IT die. They saw film that was really good.
They have, they have a secret like we got to make the first one successful or the second one. This is going to be a real problem. So you see a lot of marketing and it's again a good film. It's a good property, is a good you know has all the right things, you know in that area.
And so it's got Green and it's got pink. So you're set, man.
but no red because red would be a copyright infringement on the wizard of the movie. While silver is not a copyright environnement .
against the richer the original visit of us SHE war silver shoes, not ruby .
slipper's w .
slipper s of the e nineteen and thirty nine movie I .
can tell I think .
it's until not .
two thousand and thirty four they make .
sure that paper workers up today and and also and so there's an original set of the slippers up for action heritage options right now. Let you go going to see them in like absolutely like eight thousand pixel. By twelve pixel, you go to hear the and like downtown.
these pictures are what amazing. But well, I wonder so I don't think it's just john watts. He returned his money after the press release and said, I don't trust apple anymore. But I wonder if if he also realized George colony and bread pit, we're in the same boat.
I mean, yeah I think the truth is that what's happening here is that um creatives are being taught that when you take money from a streamer to make your movie and you get to built you know put in that swimming or whatever you're going to do by by that another how was on like como, whatever you want to do that you sold that house.
By the way, you don't want just always going to buy a new one that when you do that, you taking money from a streamer, you are going to give up. They might make noises about theatrical, but unless the test well or the the schedule looks right, as you may not get theatric with IT and you just have to accept that or you're gna need to take less money from somebody who really is gona give you an an iron clad guarantee. And I think we've been in an era where everybody's been a little mearly mouth about IT.
no. Well, yeah, we'll do IT. I think network is credit. They're just like, no, we're not interested in theatrically at all where as apples like shortly, dly Scott will let you put napoli in a few places and all of that and and I think we'll get over IT.
I think this is a period in time where they're going to be a lot of these kind of harsh lessons and the streamers are going to firm up what what their deals are going to be. And there will be a more clearly defined thing where, uh, creative types are going to have to say, and I love him, i'm one. I'm a creative type in a different area.
But like we ve, we love actors and directors, writers, but they're going to end up probably having to choose, do you want the egbo of being in a theater? And how many millions of dollars are you're willing to take off of the top line in order to get IT? And when you're like, oh yeah, I mean, I love the theater, but ten million dollars more sounds pretty good.
Will stream that baby, right? Like I feel like that's where we're headed there, but we're going to have a series of these incidents where, you know, I think apple will behave badly in the standpoint from A A relationship management perspective. But also it's also the cold, hard facts of the business, and I think that will resolve itself.
I do think there's a future for theatrical. There are a bunch of movies that have made billions dollars this year and a that will continue. But um a lot of these movies that are getting these kind of obgyn releases with these huge budgets, I mean that you're already seeing the retrenchment where apples, not apple, might do A A couple of big movies a year, but they're not going to do eight big movies year with big budgets. They just IT doesn't make any sense for anyone. And and the thing is that .
what I will say that most of the streamers are looking really, really hard at series and they're going to see more and more of these series. It's a much Better math for them to to do this. And so the thing is that they went into features because that's how they attract all these actors. But where they're really kind of is leaning more and more tories, building less and less features, spending less on them, figure out how to make them more transactional um because there they're really high risk. Um you know two hours of something is a super high risk thing for unless you just absolutely it's going, you look red, they put a lot of time and money in the red wine and IT was a disaster I don't know, was a ctr yeah money is yeah they took a bath I people just saying .
unless it's something that like up and hyper, I really will see the theater.
I just wait this I mean the problem is is, uh uh there's only about five to eight directors right now that are making films that are worth going to see in the film and fear so that they are taking advantage of that medium at that scale because they're done. So know danny, James, Cameron, Christopher, her alone. These are the folks that think in very large visual, you know like so they're thinking in really big because what's interesting is as I do a lot of work where I I do stuff for the phone, I do stuff for theaters, I do suffer and each one of those medium actually looks there's a uh the way you shoot IT changes IT like things that work really, really well on a big screen. Don't always work on A T V as well and definitely work on the phone because of you wide um and so the thing is, is there are some people that think of in epic proportions and in those when I see an open hyper come out or june come out or those kind of things, I think, oh, I gotta see that in the theater because that's going to be an experience like inner Stellar. Uh, they're doing the fifteen seventy uh release of inner Stellar again.
I think next weekend.
next IT was on sale for three hours in the metro was sold every seat like IT was.
I am because seven film A A is .
just not that the future that that is gna have a kind of shambling A A movie like wolfs in IT, right? Like and I love those movies. I love like there's never gonna be a big blockbuster released of something like a outer side or some of those other Steven solar or or oceans eleven or like, I feel like those days are over.
And if you look at the charts for this year, you can see IT, right? Any villain is there are doing part two is number four and grows like seven hundred and or seven hundred million, but like inside out. So there's a pixar there. There's a marvel dead pool in wove vine was the high highest grossing array a movie of all time um you know inside speakable me so you have and come paint to five is in the top ten. I mean, there are for for kids and action and certain directors and certain franchisees like and like even open I were a serious drama, a serious adult drama rated r and IT was a hit um just that that will happen IT will happen but .
it's not like IT was. And the problem is that it's can you keep selling in a popcorn to keep the there more in country update.
right? All our theatres are are basically disappearing because they just can't fill them. And so they're all just sort of vanishing.
Now we're down to a smaller and smaller number. I think that will happen something you said there, alex, about TV series. I was thinking about this.
I think that in the streaming era, one of the things that needs to change, in addition to sort of like this, trade off between you want to get more money or you want to be in a movie theater, I think is we are seeing the very slow erosion of the movie star as being like, I don't do that, I only do movies. And I think there was a there was a headline this week that really put a knife in IT about how. Wolf's is the most expensive TV movie ever made, which like, hey, congratulations product and the George cloney you're in a TV movie. I mean, it's not, but IT is.
And I do mean a very different thing that I did back in the day does.
But I think so like novels are more successful and popular than short stories. Movies are short stories. It's always been interesting that movies have been so successful. But I think in the streaming era, I think there are some things that really should be movies, but there are also probably a lot of things that are not only good, but you could spend that money and do a six hour many series, or an eight hour many series or something you call a series, instead of a movie with the same budget in the same stars. And people .
might like a Better, interesting pair, apples do on series .
with the doing no.
H, H.
so h.
yeah, yes.
can keep the event .
you and you know, I wonder how long IT is before creatives go. Well, you know, the thing about this long form, multiple pisos tic, uh, TV, is we can really stretch our legs. I found.
So coron decided, after reading disclaimer, to make IT eight part series instead of to our movie. And I think as a viewer, i'd hate to see game of thrones, the movie. I think that was, you much Better spread out over seven seasons .
over seasons and .
slowly wound out.
Yeah I mean, that's that's .
what .
that's the thing they're .
going to have to learn. There is a natural length to these things. Don't don't do you know the seventh season because it's a mistake.
Ah I think that there's a new in for as as viewers, we have much Better screens now. We have much Better sound at home. I think people are happy watching stuff at home.
The hardest st part for series is is for I think writers to not lean on things that are easy like relationships. Because the number one reason that people, my family, stop watching things is because a quote on quote got soapy, you know, like, like IT started office. There's a, there's a thing.
and then suddenly everybodys. Well, they have to learn, just as they have to learn the immersive video, they have to learn this new medium.
I mean, and I think that like a perfect example, one is doing IT well is slow versus which I just think is just one of the best. And they just keep i'd watch that. And silo just came out again with the first two episodes, which I I love yo so so I might you .
prove my point that and I think creatives, people like score saying and others are going to eventually say, yeah, this is probably, this is the future. Economics is forcing us in that direction, but this is the future, IT said, because apple has an opportunity to be the HBO of the next era where they creatives trust them, creatives love them. They have lots of money. They get to do what they want. And IT seems like this was a fumble .
and and I think that they were all fumble in that area. They've had that, that problem. And it's because this is a fast movie market.
Everyone is trying to put copy, put huge ranch into the whole system and things are still fine around like we think that it's all over because we can't were all able to go out again, but people's behaviors changed dramatically and they haven't gone back and they are not probably going to go back. And wasn't because of cover IT, was because streaming happened to be ramping up at the same time, covered, hit. So suddenly all the stuff flown into that people got used to that and then they don't want to go back to where they were.
Um and I think that that's the and the problem is that the theatrical businesses too risky right now to do big films. And I think that especially what scares of people is not that oceans eleven might not be able to be released to what what terrifies people is if marvel puts something out that doesn't make a lot of money IT means there's no automatic money anymore. So they did really well in dead poll, obviously.
Um uh but they uh but some of the other mobile products haven't turn as well. And that terrifies people because IT just means that there's not all oh, we go to action adventure that type of thing we can make. We can always come back with a paycheck that makes everything less stable.
And so I think that that's the thing. They'll be really interesting to see what happens next. But I think that streaming is the future of some kind. We're going to see more and more of that. Um and and I think that I do agree that we saw something attract, but I think that are going to see less and less and less of IT, I think gona probably find other things to do with their screens, you know.
Um well, I think we want to take a break here because Jason snell is now so bored, he's talking about a marine real estate and I am .
cultivating an online community. You leave me alone.
The promise, I also live in west, in this area, and I want to can contribute. I get .
participating that I see. Yes.
one of our, one of our good friends in the disco has been living at most, been living in western since eight sixty two.
I mean, okay, wow.
that's why I come from .
a long line of baloney. Farmers.
the .
whole, the whole yeah, all right, you're watch. Seriously, we have some news actually. I want to talk about Brandon cars letter, uh, to sara chi mark zk berg SAT in adella and one tim cook saying the big tech is exercising a cartel, a censorship cartel he given that he's going to be the new chairman of the fcc, this probably is something they should pay attention to.
We will talk about that just a bit era listening and watching to MC break weekly the show we cover weekly apple news and sometimes immediate stories two and things like that ah if you like what you're hearing, I hope you will support our show. Uh as you may notice, there was one ad today and that's IT to keep the show on the air um because it's more expensive than than one as was the revenue. We need your help.
We need you to a join club to IT. I've always thought the best way to do this to do a podcast network, had to be supported by the listeners. In fact, movie first started tweet two thousand and five.
That was the plan. I said boldly said no advertising and that was a mistake. But anyway, we couldn't grow to the level that we wanted to. But then again, there wasn't patron on there wasn't this whole infrastructure of of of, uh, crowd funding and so forth, and that I think things have changed. So we're trying this, again, a partly out of a long term desire to have a listening or funded network and partly had a necessity, if you think this is the kind of program you want to hear, if you like to shows we do on to IT.
It's easy to support us, to let us notice, send us a signal to vote if you will be going to wait that TV slash club to it's only seven box of months you get well, I know I do five shows, Michael zion's two, that seven and then we have a bunch of shows in the club is at least ten shows for seven bucks a months. All of them add free. The shows that we do in the club, you get video as well as audio.
We put out audio in the public, but but the club members get the video for hands on macintosh that's mics show hands on windows with poll throat and on and on and on. There's also a great stuff in the club like micros crafti in corner. He just stated this last week's Stacy book clubs coming up in a couple of weeks, uh, we have a Chris mark ward, our photo guide, does a photography show.
Every end we do a coffee. So we're doing more and more in the club. And I would love to have you in the club with us plus you get to hang out the discord with great people like red kon five who's been living in marine since eighteen sixty two.
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right? And but it's .
important like connection with your friends, family, every connections to have enriched es your life and IT gives you something to provide. High speed internet, just in the context of this show is so important, we will be talking about something here. And it's easy to forget when you have IT in big parts of the country still don't have high speed internet.
So A T N T knows this. They're ware of IT at A T T. And they're making a huge effort to change that. What they are doing is on trying to cover thirty million plus locations currently who don't have IT to get IT with fiber by the end of twenty twenty five. Millions of people obviously will benefit families, businesses, schools, hospitals. There is a place called old and counting in kentucky, where they're now providing high speed internet to more than twenty thousand customers. A T N T join a lot of great things.
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all right on, we go with mac. Break weekly. This letter from h we in the .
letter segment, that's exciting.
Yeah, letters.
Let's open the max brick mae day.
We are shown, said I was upside down.
We should started IT with a pig picks of .
the which should have been first than the vision prosecution. We little .
working our way back. The hard image later is that we are building a pyramid.
Yes.
it's been not inverted pyramid. It's just a pyramid that's just we start with the narrows stuff and we written as we go there .
is a reason for that. I'm trying desperately to not get too political to give people some fun in their lives, right? We want.
we need people.
Yeah we have to a resort.
What's more fun than the vision pro and rap fusion? I say .
we talked about media. I mean.
think most of million celebrities being upset yeah I mean.
there is a debate over whether George clinton is selling that lake como house. He bought t IT in two thousand and two from the hints family for ten million dollars. IT was rumored last fall that he was going to sell IT for one hundred seven million dollars, a nice, tidy little profit, but he's denied that.
So was this software. How about that? Now you like IT right letter from the binding car, who is a currently commissioner and will be the chairman of the fcc, know what confirmation needed because his urban confirmed as a commissioner over the past few years to to purchase zuker, berg, nadella and cook.
Over the past few years, americans have lived through an unprecedented ge and censorship. Your companies played significant roles in this improper conduct. I'm going to use this voice for him.
I hadn't really sounds like, but I hope you don't mind big tech up and his silence. Americans for doing nothing more than exercise in their first amendment rights. They targeted core political, religious and sciences speech.
And they worked often in concert with so called media monitors and court and others to defend, demonize zed, otherwise put out a business news, elles and organizations that dare to deviate from an approved, he calls IT a censorship Carol. Yeah, should they be shaving in their books? They.
they should be worried. This guide is piece of work. I I just would agree with .
the and whatever about this because I I think that a lot of the big company, he thought that when trump came in, things were going to get easier. And what they they are mostly what that looks like they're mostly going to get is exactly what they had before with a dash of crazy yeah, checking wasn't .
crazy enough. Ladies and gentleman, you're really out this .
piece of work like we're thinking about how bad quite quoted was relatively speaking with H G. Pie trumps previous ffc c commit had chief commission chief I feel like .
here an odd pie or was edit by trump s snm and the I think inari ted him was i'm not .
sure he didn't well, traditional dish ally, the fcc is usually keeps three to two baLance with the majority on the side, whatever political party owns the White, the White house of the time. Traditionally, whoever is the chief of the fcc when a new president comes in, resigns. And then the new president.
archippe was chairman in twenty seventeen, three, two thousand twenty one. So he predated trump.
right? And then traditionally would be promote from within wherever the room.
So terrible, but he was terrible.
But but the thing, here's some perspective on exactly how bad Branton Carriers. So you at the near the end of trump's first term, he h issued an executive vote that basically did away, intended to do away with the section to thirty the communications decency act, by saying that not doesn't qualify anymore, if you can, that that twitter and youtube and everybody, they're sensorily conservative speech and religious speech on the basis that, like conservative speech and his own speech that was violating user policies was being removed because of stated user policies, even eg. Pie was like, yeah, we're not gonna be .
doing that because that was, I was from sky and .
but Brendan carr was the one I say, no, absolutely this exactly what needs to be done. And when you look at everything I spent, we talked about this on on G B H N P R last week. So I spent like two days, like what.
Reading like all of his like letters and all of his like descending opinions. And it's not just that he's been on this kick about hyper being hyper hyper, hyper, hyper partisan. It's but it's also that even when he says he is is a decent that's kind of sensible where he he's making me the case that actually this is more this is not in the domain of the fcc.
What is this policies being proposed? This is the ftc domain. And we shouldn't be stepping over the kleine.
It'll be proceeded by eight hundred words about one of a bunch of jerks and of enemies to democracy that bite. Administration is animal end with. And this is how horrible the technic industry is.
As silencing the sentence of silencing opinion, you will not find, you will not pass up any opportunity to diss both technical technology companies and the by administration, which means that he's not really thinking and if anybody and he also wrote uh he he also wrote the fcc chapter on the on project twenty five outlining exactly what you intended to do with four priorities. And number one, priest was not make sure that the underserved in amErica get access to affordable and speedy broadband. Number four was essentially getting after tech companies.
So and the and his plan has always been, as stated, to basically defying section to thirty. What he's home. What is coming in on is the idea of, uh, it's a 0 two thirty of the control of the fcc。
So he's in this letter and elsewhere, he's warning the tech companies that by the way, I we don't need to act to congress. This is basically you are subject to my authority as the commission of the fcc. He's also saying, which is spicious, by the way, which believe which is there there limits of law, limits what he can do.
But what he's trying he's also trying say he doesn't have to like get congress or executive order. There is the shielding the shield provision of section thirty is based on quite good faith Operations might by the tech company is so he's declaring that if his opinion as commission of the fcc, they are not acting good faith, he can do whatever they want and the shield provision does not not apply. This is terrible, terrible stuff.
The more first amendment, I mean, which ironic is republicans used to say, let's keep, let's reduce regulation to keep government out of people's lives. And this is exact opposite.
Chasing jobs and trying to say that's another thing that you get from reading his dissenting opinions. Anything that the fcc is thinking about doing that he doesn't like, it's a blatant overreach of fcc authority. Anything that he wants the fcc to do that he likes is exactly within for their remit and they don't even need authority for anybody .
else to do IT this. He's not right. Again, modern lights is a very trouble. I want, I mean, this guy is a clown, but unfortunately, he's a clown with power.
And I just want to zero in on that letter for a moment because just to be clear, we are not talking about a letter that is about a systemic censoring by the government of the populus. weird. This letter is about a browser plugin from a company that's an independent company that has decided to rate news sources based on their trustworthiness. And so the named yeah.
in the the end.
this guy is making the buu ki hurt face about the fact that some right wing things are markets being right wing and not truth. Now what's chilling about that is I think the end result here is that he wants to threaten everybody um that you can call a right winger a right winger, you can call a lie a lie. You have to pretend that every opinion from every office should be taken at face value.
And the fact that he's rattling his sabor at a at tim cook, consider pichai because independent company wrote a plugin for their open browser plugin specification shows you how bananas this is. This is just a pretense, just a pretext to warn them that that you do what we want or we will make your life uneasy because it's silly in on its face. This letter is ludicrous.
but well, and it's not the only threat to apple's business. President electric p has also said he is going to on day one and there is again some question about his ability to do this, but unit dest clear up at a public emergency to do this uh at twenty five percent tariff to canada, mexico at a sixty percent terf to products broaden from china. This is problematic for apple. Uh what's interesting, all three journal has an article ah that came out today how tim could cracked the code on working with jump.
We on break weekly .
a few years ago. We have talked for a while now.
Now remember, we've gone through this before, rather apples gone this before terrace where and the walls by journal puts a lot of like past reporting into really good context of how good tim cook at playing diplomacy is not just about, hey trump, one should come in and have a photo shop at our big factories so you can see how you're made amErica product is going. It's like not only naturally he's he's close enough that he gets private dinners with with chrome but also again the for the all three journalist that he is focused, he as if he knows he's dealing with someone who have a big attention span, he keeps that focused on exactly one topic and exactly on things that will benefit him as opposed to hear why we have problems with with a certain terf.
H here's the example the journal gives. Cooks biggest win took place in two and nineteen when apple was facing down a potential ten percent terrain on all imports from china, where apple still overwhelmingly produces its devices. Cooked personally lobbied trump, explaining how terrorist would increase phone for iphone Prices and help foreign rivals like samsung. Days later, the administration announced that would scale back its tariff plan, giving exceptions to a range of electronics, including the iphone. Can I do IT again?
The thing is, and the apple watch is, well, th, and that's one silver tongue. Well.
and I think that part of this is that I don't think that I think the one thing that tim cook has that a lot of other ideas have a trouble with is he doesn't have A A big eagle about what he needs to do. He is focused on what needs to get done, whether he should have to do IT, whether like Steve jobs. So we just like, screw that guy, i'm not going talk to him, you know like, you know, and everything else.
And tim cook is like he all, he cares about us moving the ball forward and he is looking at what are the options there. I'm sure that there are tons of meetings at apple and tons of like how do we frameless and what do we look for and and they're not based on what I should be right or what should I be or how IT shouts you know there's no should to put a wooden. There's just like, okay, how do we interact with this leader so that um he understands why it's important for us to have this know and they're not and and I think that apple's, uh, discipline in that area is a big reason why he's able to execute his discipline as well and again, his own personal ness cutting out of the way.
Like I don't care what IT what IT takes. I've got a bunch of employees and a bunch customers, and I going to try to make sure that they are taking care of and i'm going to stay out of that. That process I just think of I think he probably I think apple, apple has a lot to gain from a change in regime here and be interesting in to see what like. Number one, they have a lot to lose if they can't figure out the tariff s but they also trump on their side as a big stick, telling the european union to go stuff IT. You know, we're going to start putting, you know, like I can give you some terrorist, but I can make show what real terrorist look like if you if you can keep on messing with apple, that's a whole another layer of i'm sure that those conversations .
are going to happen. A A lot of apples problems to will start to go away again. The D O J and I trust suit against against apple biden was not willing given any help uh h when they lost the trade suit above the importing uh apple watch with uh o two sensors by and could have stepped in and said, okay, well this is no good for amErica so thank you for judging on this. But we're going to let apple import stuff, no help from buy and all that stuff can come back away. There's the more you look at what's going on again, we'll try i'll try not keep this like high per political, but just stating some facts.
There really is never there has never been a sharper divide between you are either a friend of trump in a corporate way or you are an enemy and there is no men between, I mean, back to brand and car so, uh uh, elon mosque, there's no secret exactly how cozy he is with the with the with with trump but like so here's here's something that happened a couple of years ago. We're uh, start link to got about nine hundred million dollars in subsidies to use startling satellites to bring broadband to underserved areas as private twelve a billion dollar fund. The by administration had that excuse that had a approved.
There was a basically they were fcc provisionally awarded them nine hundred million dollars. Then there was a second part of the application process where starlink had to basically demonstrate that you have to prove that you are capable of delivering exactly what you said you would be able to deliver, exactly what the fcc has asked me you to, to deliver on that basis. They failed to do that, and so that nine hundred million dollars withdrawn and IT went, and there was protest about IT because, again, this is in line, musk and went through a second review of the process to make sure that was done fairly and was decided that, no, this was a fair call.
IT was IT was because this starling failed to do, failed to do the second long form application. They are supposed to do that and all done and just in and so there's a dissenting opinion from brendon car saying that not just was this wrong, but but IT would be within his person to say that look, the the by administration has not been doing enough to bring mobile broadband to under serve areas. This what has solved the whole bunch of problems.
They're being a stick in the mood about looking for fiber optic when they could have done looking at satellite services. But there's also proceeded by two paragraph hs about how the bite administration has IT in for elan musk because he bought twitter and started using IT as a way to suddenly revive, revive long sensor debate and discussion about how awful the by. Administration is, and they know, and that's the reason why they took away this nine hundred million dollars because biden wanted to punish elon musk personally.
Again, he is not right. Is going to be a very, very rough ride for the next four years unless basically congress in the senate decides that this congress has always had sort of an adversarial little bit of relationship with the fcc in that they're doing things that, that support party policy. That's great.
But congress as a beast does not want to give up regulatory authority. So a good tactic is to basically approach congress. And hey, fcc is trying to do with the with section to thirty, they're not allowed to do that. That's congressional authority you gonna stick by and have the fcc steal away some of your authority, and that's a way for them to attack by but it's it's going to be rough .
right and the tea there because the chevron, because the shaft on agreement, there are limitations to what all these bureau can do um without congress, congressional.
the um back out for a second matter, I wanted tell about tim cook and and trump and just say that I think the we'll see how they play this. But yes, I I want to agree the the status of apple as one of america's great companies I think gives tim cook a lot attitude and the fact that they are also not despite being the fourth mentioned company in this letter from Brandon car, they're not A A gatekeeper. They have not built up a lot of conservative ire about their content decisions, right? And they are perceived being one of the america's great companies.
And great. What about? And an encryption of the FBI is not .
the enforcement we'll see. But I would say that that's not a culture war thing and therefore is less important because I think that most of the stuff they are focused on this cultural war stuff. And when you talk about one of like, I think it's gonna a more broad question with the big tech stuff, which is these are american companies that dominate around the world.
And do U. S. An american administration want to harm the american companies that are dominant around the world? Or do you just want to you change their behavior and bring them to heal? But I I do think that's going to be difficult and I think it's going to be very difficult with apple.
And we saw in the first trump administration exactly this, which is tim cook was able to say, for example, you know all you're doing is, is benefiting samsung by making us weaker and that that had legs. And I think if there's a lot of even though apple does, you make a lot of stuff in china and and this incoming administration is going to be hostile to china. I think that in the end, IT gets laundry through the fact that it's an apple product and IT comes from one of america's great companies.
And I think you have to do some political and you have to have a relationship with dont trump in order to make this work. And that's where tim cook is working. But it's a fascinating dynamic, right? Because some of the things that this incoming group is opposed to are things that are happening at dominant companies.
And traditionally in politics, what you don't do is hurt your guys because that helps the other guys you want to boost your guys. So we'll see when push comes to shove, how much they're willing to do to harm american companies. I'm a little skeptical about, especially for a company like apple or microsoft that is not playing in this sort of like content, moderation, cultural war space.
Yes, both things can be true. Um first is looking at google a they're facing a potential break up because of name any of the any of the entire sors they're facing a trump has said in the past maybe not such a good idea to break up google specifically because because china is terrified of google at the same time, they are absolutely in the cross hairs for quote censorship and quote a of of a certain political and religious content.
Uh and there are concerned when the reasons about the concerned about news guards is not just a pluggin for a browser, although I think that's that's one the specific that's addressed by the letter. It's also they offer services to a wide range of clients, including as as a user, you can subscribe to the service and get and get their pluggin and IT will basically tag as you navia the web like a trust worthing, a score for every site that you visit and we'll get into a but there's a very, very long nine point metric that they go into. It's owned, run by editors and journalists. And so it's not as though this is politically motivated, but but they also sell those services to, again, companies like google who are who will introduce some of that. They also track a they do life tracking and finger printing of misinformation, threat of most of violence, that sort of stuff.
And so a lot of services also use that as a metro to decide, is this something that we should be that violate our terms of service should we get rid of bit? And thirdly, again, going back into truth, trump having in the ear of elan musk, advertisers are also using IT to basically, as they're deciding, we're to put their advice to decide here is a sight that we're not, that we want to, we want to advertise on what is their score for disinformation are squarely, are there? Are we gonna horrible by having our ads placed on this site? And that's the sort of thing that they're coming after. But saying all this is the the orwellian name news guard, a third party that that is deciding what shouldn't shouldn't be read and censored across the internet went again. It's just an independent company, third party service that does things and what is generally accepted to be a pretty above board nature.
Well, I think that I think also that that that uh a lot of the companies uh in twenty, twenty, twenty, twenty one, twenty twenty two were very complicated uh years and a lot of the decisions that they were made were considered life and death and they didn't always make the right decision. They might have mean a little heavy in some areas and IT definitely created a lot of upset when people were just turned off from saying anything that was related to anything.
And I think that but I think that at the time, and I think that's the hard part, is that when you look back when those decisions were being made and how they're being made, that was an imperfect situation and they're making imperfect know um responses to IT made a bunch people upset. And and I think that that now those those uh hands are coming home to roost. H in that area, I think that apple probably has less to do with this.
I don't even know. I guess it's the plug in for safari that they would have the you know be part of that. But but I think the the focus on uh, this kind of thing, apples kind of skated.
A lot of the social you know people posted things socially today have a lot less to worry about related to filtering then then others. But I there is some, I guess. Tent gently connected things to safari, but that's about IT. I mean, apple hasn't really gotten into the mix of this in the way that, that google and facebook and x and many others all have to kind of jugged. And it's a complicated problem .
because there's a lot of me think access to anything that's .
I alizai realize because I have so many filters on eggs I still don't you don't see to me is fine, because i've a one hundred and fifty terms that I that I block out. And so all I see is is the stuff that i'm interested in. And so I I guess IT IT doesn't .
IT does not show for me like that because I don't see any of you in. Tell me what you're up to. By the way, tim cook is in china as we speak.
He flew there yesterday. See, he's really put in all the levers. The term is head rather be effective than right and that was the exact opposite of Steve jobs job, said i'd rather be right and effective. That's why the board said, and you'd probably not want to care anymore.
And I think that a lot of CEO, when they are running IT, have a little bit of the indignation of i'm doing the right thing. I'm doing the same in order and they're mad about IT and they and they and that shows up. And I think you can even feel that when you're talking to them right and expect to go down the right direction, I think tim is able to steal himself to I am just looking for this outcome and i'm just going to keep on the .
forest on the outcome, play you to focus on the outcome. So he's in china apparently because of one of the issues with apple intelligence in china that china doesn't allow offshore L L. ms. Is to Operate in the country.
So he's trying to find a way to get apple intelligence into the devices sold in china by talking to chinese tech companies who have LLM A, A top chinese tech regulator told the financial times is the financial times story that forever groups for in groups like apple would face a lengthy and complex approval process to run their own models. That's why they're going to focus on a local option, high ranking official, the cyber space administration of china said it'll be a comparatively simple and straightforward approval process if they use already voted alams from chinese groups. I'm sure that's what the tim cook is planning to do.
And the other problem is they probably prohibited, because of trade sanctions, to a to use their apples on elements in china because IT would require them to basically turn over all the secrets so they can be petition vely so that they can figure out exactly how works and make sure that if someone asks about a certain date event happening in central beijing in in forty years ago, that they get the approved answer of .
that sort of stuff apples, uh, seventeen percent of A I mean china, seven percent apple's revenue. So it's a big, a big part of of their finances, financial structure. Tim cook's been there three times this year, this a third visit this year. But one .
difficult to understand .
how apple intelligence can be modified, though, to not use apple's own models, because these are on device model and on how they work.
And do they ship an alternate model in china? Do they use a third party model that they turn on and then let use in china because they're working, you know, the OpenAI announcement and they've said to look others also, but they only have been working on open a eye IT feels very much like they're gonna the API right with OpenAI and then they'll probably added and so they've got ways .
to do that where maybe that's a chinese, but but that's but that's that's what IT goes off device yeremi is doing on device with its own model.
yes. But in china, maybe maybe they put a different model on the device or maybe they do .
less on the server there or maybe they just don't .
do as much yeah and they could just shut IT past the the sober farm and in the device and just go straight to the the chinese to be the easiest way for them to get out of the middle of that .
or just not offer apple intelligence. I don't think it's going to I how important is that in china? I don't know. And I think cooks trying to find out.
especially because it's not a home groom solution. I got ta wonder if part of the the calculus that tim cook in the rest of apple figure you on is that um how much longer can apple compete with railway and other chinese born companies who are who are not necessarily government owned but they are government control, that they're blessed by the chinese government as here is a home grown company that moving year after year closer towards, hey, now we can design your room chips. Hey, our manufacturing our own chips.
Hey, we're using they're even moving, always even creating a new Operating system with active, the very first mop of truly new mobile Operating system. And in an eternity of most of the OPPO s. Is that the honor O S.
That was run on what we devices was based on open source android. Their new Operating system is built from the ground up, does not even use the linux kernel. So it's entirely homegrown, has a zone APP store. It's possible in that in five years, maybe ten years, that uh, china will basically succeed and completely locking apple out because at at some point, what is the advantage of letting a foreign company cell, foreign ell cell phones in their when they could essentially get the entire population using entirely stuff that's being domestically made, which is great economically, but also which the government can absolutely one hundred percent control.
And they know that they don't have the bill, they don't have to have dinner with a CEO to discuss the change they would like to make, either something that the company wants to do, that the government does not want to do or a surveilling technique that they would like to have emda in all devices at some point. I think apple is not is going to outgrow and I live their usefulness to china. And I think at that point, it's going to be it's going to be rough.
I've always just finished by saying that like the the sales data are back out from the think the single day, which is like a big big like give give big purchasing day, give purchasing day in china, a and sales of iphones during that holiday were down double digits. Railway is also down but dot by nearly as much. They're having trouble competing.
It's not a crisis yet. Still very, very valuable. And also else who can dangle the idea of here's how much money we're spending on manufacturing inside china. Do you really want to, like, make us pick up our pick up our tools and go to india with a one hundred percent, go to vietnam with one hundred percent? But nonetheless gotto be part of the calculate some point is gonna a lot to administer returns.
I mean, I an is a good idea for apple to get disconnected from the chinese uh, economy over the next decade because most of the foundation is washing away. Like you know, the thing is, is that china's got a whole bunch of bigger problems. We assume that china will be here in ten or twenty years in in the same government structure that IT has.
But there's a lot of things that point towards the fact that IT may not you may not survive the next twenty years because you know, in in the current structure, because they have they have all kinds of population problems. They have all kinds of financial problems. The way that they built this up is know is a house of cards.
and that's sure the same thing about us, by the way. sure. Except that with maybe some more merit to IT and canada.
I mean.
there there's an awful lot of things are spread out in a way in the united states that is hard to reproduce. Um you and and I think that that the chinese, as you centralize economies, they tend to become less stable like that. Just that tends to be the way. And because we've got basically fifty countries that are they don't really able fifty countries inside of one united states that all kind of have their own way of doing things IT does that that her genius nature tends to make IT more more stable. Um and so I think that the know the guy says got a lot of problems that he has to deal with. The china is got some trillion dollar problems that are that are you know um uh you and there if if they actually decide we dumb enough to go into taiwan, all those problems are come to to the surface really quickly, you know and so I think that that's going to because I don't think apple can produce anything in china if they invade taiwan like it's though, no.
that would be catastrophic, apple, but you would be catastrophic for the world too. So i'm .
saying that. But if you're seeing apple and many other companies slowly trying to get out before that potentially would happen, you know like they are all there. We're in india, they have got brazil and that some of those have laws that are pushing in indonesia once more. Um but but all of those .
things are you in the area, by the way, turned down one hundred .
million dollars and they're holding out for more than more.
You know it's cool. Not one hundred million. One hundred billion that's cool.
Yeah ah yeah ah thing is another bill of of of that that you're holding onto is one more bill.
Actually the trouble ahead in brazil, the brazilian antitrust body today has ruled apple has to lift restrictions on in that payments. This is yet another country the same in apple. Hey, the upstart is not working and you're going to have to change that. You want to take a break because you have an interesting article. Jason snow, A A plan for apple that's controversial, but I agree a hundred with nice.
I love IT and we will .
talk about that just a moment. You're watching or listening or consuming in any other way possible .
sipping .
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And that gives you something to provide. High speed internet, just in the context of this show, is so important. We will be talking about something here.
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What they are doing is on trying to cover. Thirty million pls locations currently who don't have IT to get IT with fiber by the end of twenty twenty five. Millions of people obviously will benefit families, businesses, schools, hospitals. There is a place called autumn counting in kentucky where they're now providing high speed internet to more than two twenty thousand customers. A T N T, join a lot of great things.
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Get more with. Once again, the only way forward is the max, says js fell. I love this idea.
I think the model for the the way the mac APP store works and the way you can get sid load apps on the map works. great. why? How does that work on IOS? Yeah, so so I mean, so I read this piece .
because I just had that moment where I remember red, that all the computers that I used to use, I could do whatever I wanted with them. I thought them and then use. And I feel like we have gotten kind of beaten down by the astor model .
that the only thing could rever do programs from magazine line.
And I I was like, I understand how we got to the APP store approach, but I do think that what happened is apple IT for a lot of expedient reasons in the overtime, realized that there was a lot of money to be made to exact complete control over a market. And here's the thing.
I'm not saying there shouldn't be an APP store, and i'm not saying that apple shouldn't curate IT because I think there are a lot of people, including alex, who feel feel very strongly like I don't want anything that isn't sort of like doesn't have the boxes checked. And I think that is a strong, strong arguments. Strongest cases for the APP store.
However, uh, what I get A I I don't like the idea that IT stops there because first off, I think IT tempts apple to behave badly um and and seek rent for just that your presence and tell developers what to do and uh that there's a chilling effect where apps don't get developed on IOS because if you do all that work and apple doesn't like IT, you can do anything else with that. It's it's over at that point because there's no alternative. And the funny thing about this and and I hear from people who say of a just and you don't understand, the iphone is very important.
It's going to be secure. Ba ba b, and the thing is the the N M, A is old. That's the old school. Forget about IT. But here's a thing. Apple invented that abstract market in whatever, two thousand eight, two thousand nine in there, two thousand and ten, the adding the APP store and APP purchases and all that stuff. In twenty seventeen, twenty eighteen, apple introduced an entirely new model on the mac because they wanted to secure the mac.
And on the mac, the model, you start with the APP store and it's at the center of trust, and then they layer this notarization system on the outside where you have to be a registered developing. You have to sign your APP. Apple has to scan IT.
Apple signs of two IT can't be tempered with after that, which will reduce smell and there is a broader sense of trust and that gets you the ability to put your APP on the platform without having uh to pass through apple's very specific filters that they set up. And then on the outside is all the crazy stuff that doesn't get notarized at all by apple. And you have to jump through some hoops to launch IT.
but even launch IT. I have iphone.
I think what would I yeah I think this is what i'm saying is I think you should ultimately be able to do whatever you want with your thousand dollar plus computer that you bought that can run arbitrary software from arbitrary groups, uh, you know, three party developers and all that. I think you should ultimately be able to run anything. I don't have a problem with apple putting up barriers because I know that a lot of social engineering goes on by people who are doing melar to get people to turn off all of those restrictions, which is why apple has added more of them. But it's a beautiful system that allow ny.
It's a little ny.
I think I think so, and I think they do IT too much. But what I will say is, I also understand the counter argument, which is people get you on the phone and you think that they are an authority, and they talk you through clicking on things, and then the mall wears install. I've had people in my family that this is going to so I get why they want to put a blot.
I do think it's a little too much and that they've taken away some of the steps for expert users. But but as a whole, more recently than the apple store, apple invented a system that allows some user choice, allows developers to not only do what apple says and if your administrator or you, as the person who owns ns, your device, don't want to do that, you don't have to. And what you're seeing in europe and other places like that is apple is already kind of like stealing from this system in order to create things like notice ization for IOS apps in under the dma in europe, uh, they're doing IT in a little bit different way, but it's a very similar kind of thing.
And I just wanted to put IT down there that if i'm thinking about the future of our computing devices going into the rest of the twenty first century, I don't like the idea that when you buy a computing device, the maker of IT can basically say, I look, they're software we don't want and we're going to all the developers who writes software for our platforms really work for us and we tell them what to do. And if they don't like that, they don't have a product and there's no way out for anybody. I think that there's already a Better model that allows that level of security and safety and then lets you gradually step out of IT.
And guess who built that model? Apple built that model is an apple designed and built model. They built IT for the mac because they had to or because they really wanted to. And it's a it's a good system.
And I would much rather live in a world where we had the right to step outside and developers at the right to step outside of curated store and where apple had to compete with other platforms and other developers on its platform, rather than apple sort of taking a thing that was built for experienced sake, which is the APP store, and turning in into what IT is, which is, you know it's it's about power and control and not competing so that you can maximize ze your revenue. And I just I don't want to live in that world. And I think it's really unfortunate that people think there are a lot of people who think what but apple can do that it's too complicated and like and this time apple did IT.
They did IT on the mac. They already did IT. They did that after they invented of the abstinence is apple's most recent attempt to come up with a gradual system of security for software running on arbitrary devices.
So in the long run, I think it's the right answer. I think a graduated set of these concentric circles of trust are a Better approach that we could all use on all of our devices. So I hope that happens eventually. IT won't happen until apple is pushed into IT be forced by governments.
So why doesn't apple do IT now?
Well, I had somebody say, ask me, well, like why why doesn't apple want to compete? Isn't IT IT doesn't have have a lot of good self a steam? And I think that does. But but here's the thing.
It's not a service team. Is you friends right?
Like this is you i'm A I am a colour football team a and i'm paying a million dollars for apple agent state to come play because i'm going to sell a lot of tickets and it's an easy win. And then upstate beats me. Doesn't happen a lot.
But IT happens. IT happened to michigan. IT happens. You know what's Better than weak competition is no competition.
What's Better than advantage competition where you're the platform owner, you know where the platform is going, you have all these advantages. Most people are going to want to still use your bit in APP store, all of these things. That's good.
But what's Better is everybody has to do what you say and there's no competition, right? That's Better. And so unless forest, why would you even risk IT? And I think that's that's what's behind all of IT.
And apple has a good art argument, which they will use, which is security. But the real truth is.
is money zing system is is an added level of security and interest is an .
level at the level security. But I mean it's also um I I don't think apples only reason as money. I think money is a big part of IT, but I think that there is IT is going to always be more secure inside the sandbox. I me when they say IT will be less secure, they are telling the truth.
IT will be that's why you should have a defauts that allows people to be to remain secure, right? I think .
that's true. yeah. And the problems for having party controls advice you you don't become the nani. Apple doesn't say, well, this says adult content.
You put parental controls in so that the user has control of what they see and what they can see. Apple made a huge er and probably was good for profits. But IT was a terrible tactical error to decide to lock this thing down again.
As what what I will say is that as a user, I don't want to be forced to buy your APP outside of the APP store. So that's what .
that's the other thing I don't buy IT.
no one's forcing you OK. So if netorks lix moves there up APP that I have you I know. okay. So the point is, is as apple users, there's a lower level of satisfaction for an apple user because there are so you cannot .
use because apple says no. And alex, I really disagree .
with that point because if if I am going to netflix's website and they have a link that just downloaded the netflix like I would do on a mac and it's notarized approved by apple in all of those ways, it's just not in the APP store.
Yes, I don't want to deal with netlist like you know, the thing is, is that I don't want to deal with their stupid memberships.
I don't want to deal you. You watch that for.
Deal and that i'm happy to pay them. You know the thing is, is that the .
thing is i'm are you you want the ma C2Be tha t loo ked?
I mean, the reason .
that equally relax?
No, I think that is too late for that. I mean.
it's too like, but the thing is that you in the world would you like? You would like like IT down.
you know, because the thing is that is, is that I the thing is I I believe that that the apple TV, there was a goal to have apps on the apple TV that has been a complete disaster, because because they left IT open that, oh, you can sign up anyway, you want, because they have deal all these cable networks. And so they left the whole thing and you open IT up. And there's some jankez weird idiots idea how to log into an so here's the thing.
alex, I know you bring this up every time we talk about this, which is you don't like all the different loggins, and I think that I were right. But this is where this is what I care about time. So this is what i'm not saying. What i'm saying is apple providing an easy login system and letting and having different companies opt out of IT. Um like again, I get what you're saying there and that that's potentially junky, but that's also competition.
And like they are, I mean, every every log in other than apples, idiotic. Like, you just open IT up and you're like, you people are dumb.
You like, like why I want .
everybody wrong.
If you live in a world where only apple does IT right.
of course you .
want everything, but I live in a world .
where I want choice .
on thousand vice. I do not think apples. The only one can do things.
I think you're right. And if you want all that choice, there's a whole platform that let you do IT anyway.
you want to call android, you know? And that's that's a love to leave at argument.
That's what I think. I think ninety percent to ninety five percent of the users, we in this tiny percent that is talking about choice, and I think not ninety five percent of the users of the people who buy an iphone.
they just wants to work. That is the effect of IT being a close platform. What's the percentage of mac users that only ever use something from the mac APP store? It's probably seventy percent or seventy five percent is probably very large, but it's not ninety and ninety five percent because iphone users are using a completely close platform.
They don't know any any Better, but I don't think they care like I don't think we don't see people like I one person like how they care. But the thing is that they got a bunch apps. IT just works. I think that IT will I think if it's rental care is when I when they care because we've had this is when a big company like facebook or netflix or disney takes their APP out of the APP store and now they have to deal with their idiotic logins and rules and hard to subscribe and anything. Then people be really mad, going to be really mad the day, but you took that away from, but it's just net.
you know, that and that's part of your competition in your risk that .
you have to choose whether .
it's get back in the nineteen the population will want to put the cat back in the back like this a good a and that this my .
question is there, when they get upset about that, are they going to be upset about with netflix? Or are they going to be upset properly with apple for creating a circumstance in which that is simply the only same business decision to make? We are already stuck in insane situation in which I can open the kindle, apa, any other kind of digital content, and I have to leave the APP and go to the we B2Buy a b oo k tha t's stu pid.
And I don't blame kindle comics ology for doing that. I blame apple for having this insane idea that if there's a dollar spent on the APP store, that dollar would that customer would only exist if, because of apple think we going to only be buying a comic book because apple blessed to this platform and and help them out when none of that is actually true. I think that is a part .
of the reason that people spend much money on IT has been easy and has been has things. And I think that I think the average the average user for the average user that's out there, I buy IT, it's going to work. I don't have to there's a bunch things I don't have to worry about in, in that environment.
Um and I think that that ease of use that either purchase has made a billions and billions of dollars for apple and for a lot of developers. Um you know I think that they I think that does make sense when you're problem. And I think that you know developers want to do this. They should have you know when they get outside of that, they can pay for, but for the for a small user, for a small developer being able to have the access, and I I have been a small developer, the you know the the fifteen percent is is not a bad deal when you're talking about yet able to be downloaded, able to be secured in, able to be updated, like there's a bunch of tools there that available want that you don't.
Jason's proposal doesn't IT is .
that what happens is just makes a mess compete or more dogs.
I mean, that's the thing that fifteen percent of value, a value choice where I would actually argue that if you're on like I think I know a bunch of the APP developers, and I would say that most of them say that if they had the option of using something other than apples in that purchase system that would save them a little money. They're still use apples in that purchase system because it's so convenient. And that's the home field advantage.
I do think that if you're netflix, you might try IT, but you might end up saying, oh yeah, actually, it's really hurting our uptake on IOS. We need to change this and maybe offered that as an option. And that's a business decision that they that they could have the option of making.
But right now, they can't because the rules are are so specific and they can't link out or they can link out to one website. I mean, that is so very specific at this point. The issue at this point is.
is lack of competition. It's really a deule is apple or android? Android basically does is similarly with a little bit of a loophole in the back end.
IT would be sure, I mean, it's not going to happen. sure. Would be nice if there were three or four different phone platforms choose from, then somebody could could go the way apple, uh, could go.
And if there were some competition, apple might even consider IT, but there isn't. And apples got a credible story. Oh, it's through security. And so they are never to change.
I mean, it's definitely not a coincidence that the one thing every government regulator across the globe is hammering apple four is how they run the APP store. Uh, like the U. K. Is looking at how the fairest ness of the safari broster because one one of the complaints is that they are that the safari browser doesn't support processing web apps as well as other browsers, which makes IT difficult for for an APP developers to create a progressive web APP that can be used to through the safari brows er outside the the APP store that could potentially, who knows, provide a Better user experience uh uh for the end user and that and apples is now going to be taken a test to say explain why safari is not a great platform for running progressive web apps when Steve jobs itself said that, hey, look, if you don't want to run to the APP store, do IT through the web because we ve got a really nice sophisticated browses supports all modern technologies, uh, IT. MIT means that this house is a mess, and they have to address IT.
And the only way that they ever address these problems, like the only times when independent of helpers start getting getting to spend fifteen percent or zero percent on on sales of their apps instead of thirty percent across the board, is when people start applying pressure to them, saying that, why are you getting three percent off for someone who spent who is selling one hundred and ten copies of a certain APP every quarter and earning like maybe five hundred dollars? Like, why, why? That's a huge amount of money for someone who, but who is the the sink in the kitchen table developer of this APP? Only when you apply pressure to them do they start to argue, backing.
Maybe there is some left here. And given that this is the one area which i've set IT before, the way that apple runs the apple store is the single probably the only truly an apple thing that apple does is a sort of stuff that we make fun of other companies for doing. Okay, there is no justification for IT.
They can have excuses for IT, but they don't adequately explain what that the the facts behind those excuses. And I just want to see them continue to feel pressure about how they are run the absurd. It's just not remember that the developers are also their customers, not just the people who are buying apps, but the developers who contribute to the APP store, who are paying money to be on the APP store are also customers to and they do they deserve to be treated just as well as all other apple customers.
You sit, you set a very well j set in the article. Once again, the only way forward is a magazine, mac world, that com know. I felt this way for a long time. I don't take anything gna change unless you know the E, U. Or brazil or somebody .
makes a change. I be came to my and why I write about IT very much that I appreciate how the mac provides that level of security, lets you choose and I think gives you and an outlet.
I use the up store in the mac almost all the time because of the updates, and everything is just a great way.
Chilling of people has so many advantages. The chilling effect of having a platform that if you don't do what apple wants you to do, your product can exist has LED. It's very hard to see opportunity costs sometimes, but IT has LED developers to not develop software that might have been great because they can take the risk.
And IT has LED to a position where it's like the golden handcuff S A little bit where if you're a developer of apple software and your expertise is in apple's platforms and apple decides that whatever you're doing is something that doesn't like you have very little recourse other than running to the press and hoping that suppress coverage will change apple's ruling because there's nowhere else to go on IOS and ipad O S. If they don't like what you're doing, you either have to change or you have to disappear and your business disappeared with IT. And that's again, I just how do we how do we get here? I know like the technical reasons why and I know the reasons why apple does IT, but I find IT unpleasant. And I feel like the max approach is Better because IT offers people a variety choice. So I hope that one day, the good news here is, as apple has gotten pressured by regulators .
and various guess what they do.
guess what they do, they have built their back system right already. A notarization is already sitting there. This is if apple is forced to completely open up their platform in the region, in a market wherever they, we know what it's going to like.
I I just wanted max on the iphone. I don't think it's a lot to ask.
I mean, the moment that this would happen, you would get parallels in the where and who knows who else run any leaders that would later run windows in on.
So yeah, maybe that's whether not doing you also had a great article and I hope I hope to influence you on this. You have like I did a max studio and one max, and you're looking as I did with lust at the mac mini, especially at the benchMarks.
And I think I compared by one max studio to those and for pros and um IT will actually the story is that yes, it's flight twice as fast as CPU or something, it's ridiculous. But GPU because there are so many gaps in a max chip IT is actually only like a seven percent boost which may be realized. I probably don't want to buy a high and mac mini because i'm gone to buy a new computer for the first time in three years or whatever.
I I should expect, I should expect more than a seven percent GPU boost, right? Like I should that that that is pretty the CPU boost are great, but I do a lot of stuff that uses the GPS to which means, yes, I fall in to yet another conundrum, especially since i'm often using two different rooms in my house in the winter to do my work, which is I I had a couple of very evil friends of mine say, well, what you should do is just go ahead by the macbook pro as an m for max and then just take IT between the room and you don't worry about your files thinking anymore. I was like, you know, I did not need to hear that. I just I did you not helping even though if I am really working in a couple different locations on a regular basis, IT does think to have to sink your files and stuff back and forth. It's it's totally cheery even now we're stuff I use.
Same thing that works perfectly well. I have an m two macbook areas, the one I Carry around, I reacted the m one max studio with the mac mini high and couldn't be happier. Love IT.
It's a beautiful thing. It's cute. It's elegant. I don't know if it's faster, I can't tell.
But yeah come on in the water.
I don't.
So i'm giving the laptop thing at least I thought because I used to be a laptop only person um who docked IT. But that was in the intel days and apples the laptop experiences back them was really not very good. Um things would not sleep.
Attaching to monitors and purr falls got weird. All that stuff is way Better now. And actually the computer are used in the back of my house is my laptop. So i'm already doing IT there, and IT works pretty well. And I did have that memory if I oh, what what happens when I go to an APP that does not have a cloud sink for their stuff? And I realized that this key thing that I need is on the other computer. I hate that I would be really interesting to just embraced the idea that I have one computer put IT wherever I want and when I travel at that point, even though I would be heavier er than my macbook care IT would be the same computer still what .
idea about one computer everywhere? And m four max max studio, that's probably what you want, right?
Well IT probably would be the base model m for max max studio, which we probably probably going to be several hundred dollars cheaper than in them for max macbook pro. But you know, I possible replaced all my other computers, right?
Maybe that would be i'm sitting here with an m three max macbook air maco pro rather that I got last year. Very happy. It's it's the setter piece of the a streaming studio.
I don't actually ever run docket, so I should probably just replace IT with the with the mac mini. But that's not a bad way to go. And I again think things thinks IT up to all of my machines.
Mac P C N links beautifully. And I never have a problem with that. I just would recommend that let's take a break.
Let's take a break. It's free. It's open source. You're like a sink thing.
Uh, when we come back, it's gonna pick of the week time you're watching mac break weekly, andy, an echo, alec's, linsey, Jason snow and more. Stay tuned. If you're hearing a terrible ad next, you should join the clubs. So y you don't hear any ads. I shouldn't say that.
Should I do that .
one write out? Shouldn't if you're .
super excited again to the picks and don't away even .
for a wonderful advertising?
Well, I don't care reading so and that anyway, that's the that's that's lips in up the, this is an a tiny section with, you hear, because of our job, we need to be connected, tony, over connected by more than us.
But it's morant like connection .
with your friends, your family, every connections or enriches your life. And that gives you something that provides. And high speed internet, just in the context of this show, is so important, we will be talking about something here.
It's easy to forget when you have a big parts of the country still don't have high speed internet. So A T T knows this. They are ware of IT at A T T, and they're making a huge effort to change that.
What they are doing is on trying to cover thirty million plus locations currently who don't have IT to get IT with fiber by the end of twenty twenty five. Millions of people obviously will benefit families, businesses, schools, hospitals. There is a place called autumn county in kentucky, where they're now providing high speed internet to more than twenty thousand customers. A T N T, join a lot of great things.
Connecting changes everything. A T N T.
how do you feel when you switch to geico and save on your car insurance? It's like going to work on one thursday morning and thanking yourself just one more day until friday, but then somebody in the elevator says, happy friday. Then you check your phone quickly and discovered todays is actually friday.
So yes, happy friday. Random stranger in the elevator. Happy friday indeed.
Yep, switching and saving with geico feels just like that. Get more with my co. Hey, guess what? Guess what? everybody.
Thursday is is a thanksgiving day in the united states of amErica or I know you really had yours, but we got ours. Come on, you know how I avoided the whole family issue because there's three different families. It's IT could be a nightmare actually four.
And then there's my mom in red island. Listen, and I are gonna at t there's a hotel and cinema has a lovely thanksgiving. We've been there before.
They've got a caviar bar, cheese bar. You've got a turkey, but they're at primary. We're going there. Solved, problem solved. However, days and snow, you are gonna be cooking.
I am, I am. And also this is going to be great because you're going to see me and alex a at opposing was sort of opposing views again in our turkey pigs. Um i'm going to do a roast turkey this year with a wet brain. I traditional the .
pic is the .
good at row chirk. The rest of the food network is from and Brown.
I think great. He also great. Yeah, absolutely.
And you're going to see, you're going to see the turkey, uh, Derek, pretty soon for the fried version. But this is the if you are afraid of deep frying a turkey because IT will burn you to death, or whatever, like I am, you just get a five gallon bucket from the homestead po, when you build a, and you build a little brian rig that you put in your garage or whatever overnight, and then you cook that turkey and it's juicy. I've done this for like fifteen years now.
If you have a big, big, you could put IT in the pot.
You could do that too, right? You just see the big container. Five IT is cheap and is your hardwork to. That's why usually.
what do you do, what kind of brian, what's in the brand.
that's what it's in that recipe. There's a bunch of stuff that there there's stock and there there's various spicy and stuff and a lot of sault. And the hold the way of works for people who care about the science of IT is by elevating the lining of the liquid um what happens is that the it's an ice moses thing where now there's free movement from the liquid side to the meat side which means that the spices and stuff flow into the meat of the birds and when that when you cook at its juicy and tasty, it's science people.
And then and really isn't thanksgiving day about free movement after all?
I think you could be if you wanted to be about IT. It's about our boss, leo. And then second darling, last last thanksgiving we were visiting my a my brother in law and he did a smoked turkey in his trigger backyard smoker.
I have done that as well.
So good that I started to think. And I think i'm I have to get one of those. So too.
So my second pick, instead of using, well, you wouldn't use a brian on that. You just, but anyway, my a pic is a trigger, trigger six fifty, I guess. So I can you do drive, brian. Maybe trigger six fifty, which is what I I this is the Christmas present for the nail family, by the way, so we're going to get this. So for Christmas this year I think I will have a smoke turkey, but for thanksgiving, IT will be the roast turkey using the goods at, uh, brian method.
We have a trigger that we love and I have used and i've brought IT with me everywhere I go and IT IT is definitely .
i'm forward to pay with low and slow.
Yeah it's easy because it's pelt A A true turkey fan like my brother in law was smoker fan like my brother in law insists you have to take a barrel cut IT. Ah.
i'm not going to do any of with the building. I want the computer Operated wifi enable pellets based woods smoker.
Third, the turkey last year, he actually burned IT. And I said, well, don't you have a thermo ter? He said, no, no, I only use the thermo on the barrel.
You need the sermons in the turkey. I will recommend. Actually, i'm to add a pic of the week I recommend with the monitor. I wish I could get my rather and want to use, but refuses to. But next up, alex linsey, with a Better ID doling the dwelling.
altman Brown specials. So I saw jesson's, and I was like, so I believe so this is season ten, episode six fry turkey fry um and uh IT is uh in my opinion uh the I don't think that's the one but isn't I don't think that's IT says deep .
I don't do in the house so please what I will say he is the right.
He's his youtube channel right now. There's a whole series of like various terrible ways of making a turkey. And then you can use this method, which is the deep prime.
Very good and it's very good. And I don't know if this is still of the original one because I think that that was anyway so forty years I think .
that was mine is the one that that they were showing the video from where then he was like, okay, i'll show you how to deep for I want and .
it's safe the the the the fry turkey fry uh, one that I think that is the the thanksgiving turkey fry that he showed, in my opinion, is one of the best training videos ever made like just it's up there, very close to connections. It's onny. I think i'm back and worth without. And around one time on twitter and talking about uh, how close good eat was to connections and he said, oh, i'd just watched a lot of connections and thought about IT like he was definitely not by accident um but that one episode when I would think about how I want to build training, I think about that episode is just so well.
I have on the video here's the video from a ultor Brown. Here's the direct deep frying. Yes, the turkey he's .
dropping IT in the fire no.
that oh my god is .
caught him .
yeah yes.
He talking about .
not using water.
being for water.
Yes, this is, this is that video is to build up towards how to build the turkey, Derek. And anyway, it's just really, really well done camera. Everything is so well done and it's and now I admit, and I have I have built, I built the turkey deric that alton Brown put in to the tea like everything he said to buy and IT work perfectly um I will say that today, these days, I cut the turkey in the pieces and I soviet call today because this because you know.
that's what my friend does and says that comes out really well. Because the problem, the whole issue with turkey is the dark meat. The light meat, don't they don't Brown?
The is that he puts, he folds aluminum foil into work like a breast, put breast plate triangle and puts them on the best. So IT retards the cooking of the breath a little bit. That works really well. But and SUV is a great option that will, again, you can, you can bring IT and then SUV ted.
And that works too. Here's another woman i'm going. I think this is the video .
with .
with the direct let's let's just that's the .
one not to do on your porch.
Such a great idea. yeah. His method. By the way, one of the key pieces that you can see in all of these disaster videos is what you do is you put the turkey in and put the oil in together before it's heated, so you make sure that he doesn't overflow, and then you take the turkey out and let IT wait while .
you heat up the oil. That is a very the Operation.
deep frying turkey is the overflow .
oil and then get A R extinguish. Make sure it's right next. I just bought .
a fire blanket I saw on to talk. Well.
the the thing is that all I going to say is twenty, twenty one hundred and forty five degrees as soon as you that you'll never go back to like like it's just once you've had, I mean, turkey. My complaint with turkey growing up well for the first fifty years of my life was turkey dry like I just did. I just always felt like drag. And once you soviet a turkey at one hundred, like, I just cut up in the pieces, put them in different bags. Now I have a bunch of, I like four of them sitting there.
and you do IT to one forty five. Is that you're .
hundred and forty five degrees because remember, one sixty five is a peak. Once on here is a pig. I needs to be food safety.
But IT stays there for hour. IT has the same effect, right? So IT stays that, I guess, that he stays for a long create time.
It's gonna ill. Everything off anyway. But the meat, and if you go below one forty five, is still, I think, safe until one thirty seven.
But IT doesn't change color when that hears everybody out. And one forty five days the best. I mean, I think that it's .
so also a texture issue. I know this was chicken because we are used to chicken being kind of little stringy. So the issue that I have a little higher temperature photo suvy.
what I tend to do is go, and I was a turkey ago, a little longer to, like, ninety minutes on IT on chicken. And I do an hour. Now, if you leave at the problem with soviet and general, I believe IT and too long I just continues the DNA ure um and so I just come I once to forgot I added I added my my first civet didn't make any noise.
I would just forget the vied I I love .
for europe and came back.
and I believe in IT on.
I just SAT there and I came back. I came back two weeks later.
was a liquid like the, I just 不用 all the tough hair, after all that guys, let's do a cooking like Christmas. A good .
in our discourse is stuffing is the key. IT takes the best. I'm going to give you one more thing to make your turkey day Better.
I thought when I bought this, this is the most expensive thermo i've ever bought. I'm probably in that, again, an instagram purchase. It's the combustion.
This was my pic like a couple months ago. Yeah, let me through .
throw back in the part because this is and they have a new, a second generation. Now the idea is that has eight sensors. So IT doesn't just measure one temperature. IT tells you the temperature all the way from the outside, all the way the inside, and figures out based on the coldest temperature when it's gonna done, and predicts what itll be done. If IT does a fantastic job, you still like your conception.
Yeah, mind. Mind made its demise on my girl. The new version has a higher temperature max.
and that's good, hundred degree max. Yeah, you don't want melt IT because, because.
because IT goes to a high temperature like an even. But when you're on a girl and the flames coming up, you got very angry with me. So IT was nice. IT is two .
hundred dollars highly actually you don't display because you can use your phones. So hundred fifty version um and just remember to keep IT charged because the worst thing that happened to me last time I did a biscuit is if it's dead and you can yes, you in travel alright any in echo is not going to do .
a cooking tip. I want to be part of the fun so I will. Two, there things about SUV that make IT a star, particularly on thanksgiving yes, is true that if you leave IT in the supers e for upwards of five days, you're not going to be happy with the texture of the resulting product. But but the great thing about IT is that you can't, because the bath is being held at one hundred and forty, two hundred and forty five degrees, you can't overcook IT is not possible.
So that means that were as, uh, historically, you're really running like you, running like a mani inside the inside, the inside the kitchen, knowing that I don't know when the when the turkey is going going to be ready, but that's when we need to have everything else ready and and and sit down to eat. You can actually plan ahead. There's like a at least like an hour or two of attitude so that so long as well as says as soon as the turkey is deemed to be done, which is probably about an hour, that usually means great.
So now i've got one hour to like prepare all the sides that need to be done, like immediately, uh, and you can get everything hot and perfect like on the on the table at the same time, including again, perfectly juicy, perfectly season turkey. And and the other part of about IT is that of in space is always at a premium, uh, uh, a stove top space is always at a premium. This as long as so long as you've got a part some place inside the house that can support a bucket and has access to to an outlet, you can survive all of your turkey, like inside your office, and basically you've got the rest of your event completely unoccupied, all your burners completely unoccupied.
Ed, again, I it's try at once in a non combat situation like me with a chicken, and do IT like in february or march, April, just approved yourself how well IT works and then you'll be a comfort for, okay, so but my pick of the week, I intend proud dly to set a record for the most number of alex es for a pic of the week coming in at one thousand seven hundred and fourteen. Alex es, is the government grube slippers screen matched to the actual wizard of oz current. But the current bidding is up, and you have to beat the current bid.
You need to get get up one point two million dollars. The option still has a couple weeks to go, so you can expect to go up from there. Uh, the robby slipper's are a vintage pair of in is shoe company red sick fall here for heels with uppers and heels covered with hands, sequence silk, George lined and White leather. And the lever skills are painted red.
Do we know these are the actual? Where s there many ruby .
slippers there were? Were they actually there are really interesting book about how the ruby slippers were like we covered back, went in the early seventies, like one thousand nine hundred and seventy, when mem. G.
M. Was selling off its back lot. They prepare this huge option of, like all of their costumes, all of their props, they wanted to empty out everything.
There was one person who kind of volunteered his time, given that, and and his deal was all I got. If I find a pair of rubies slip, if I fire more than one pair of ruby slippers, I get to keep a set. And we're not talking about, oh, but they went to this file cabinet.
I was marked vizard of az juty girl and precious would be slippers. Open the store IT was like stacks and stacks and stacks of shelves in a warehouse. And they found like .
you've ever been to a hollywood prop warehouse.
Yes, I mean, wonderful. Yeah, yes. But this. And so there are three, four pairs. This is like one of two that are considered like there's one pair in this moment. And then there's this pair that are considered like the top of the mark.
No, andy, why is there never a giant bid for the blue ankle socks that go with a ruby slippers? You don't see people going crazy over the blue ankle socks.
Well, because judy girl went, have enough. A lot of troubles in. Her child was one of the most thinky feet.
IT was things that the people to cover up a lot of stuff, but they couldn't cover up that. But there's a great story behind this one, too. So IT was so again, they're great for very slippery. They were loan by the owner to a juty garlin museum.
And in a movie that has to be a comedy starring pologies oi as the thief, there was like an seventy year old thief who was enticed into one last job because someone told them that, oh yeah, these really slippers from the music oz are in this museum. And gosh, they must, in their worth, like a million dollars as something which means about there, they must be covered with jenee rubies to be worth that much, he figured. So we broken and stole the slippers, intending to, like, pull off these million dollars worth of rubies, want to find out that know their sequence and they are like little shiny things and took the FBI like five or ten years to find them and return them.
But and in case, uh, I would suggest that like if you're looking if you think that's a lot of money, if you pay for with your american express card, you will get miles. Maybe maybe they'll be cash, cash back on your apple card. But the other thing the other thing is that and this is it's on the herter job site, entertainment ha ha dot com, that this is one of the sites that I visit all the time. I sometimes buy like comic cart from the site, but mostly it's because i'm not going to spend twenty thousand dollars foreign gino piece jack Carry like fantastic for art from the sixties, but they they put up like super high resolution scans, in this case, super high resolution photos from every angle of the ruby slippers there, like right .
class mother me .
is absolutely spot on again. It's also matched to screen match crane, also matched to the pair that the exactly making model of shoes that are in this missoni an, so yeah, this is gonna. This like the mona lisa coming up for auction.
This is going be. I'm keen to see where they turned up, and I hope it's not. Just go, daddy, I want to pay ruby slipper's, daddy, I want to buy them at the mega daddy, buy me the slipper's daddy. I hope it's like some nice music and that want to put them and display them and treat them nicely.
I do all bean mask doesn't buy them. But no, well.
there's nothing he can't rule. And so you know, saving high this time. If you haven't.
if you haven't seen, we could go see the wizard of oz. Now there is a movie and look for the ruby slippers. Uh, thank you, andy and eco. I hope you have a wonderful .
thanksgiving to .
enjoy the pizza and the thin man. I think that sounds like a perfect combination.
could you? Thanks here. you.
When will you be A G B H next?
Was just on last week to go to G B H news. That or two, a stream that library later. I think my next one is not next week, by the week after that, also on a thursday at twelve forty five eastern time.
Awesome, awesome. mr. Jason. Smell as at six colors does come as podcast at six scholars don't come slash Jason. I hope you have a wonderful time in where were you?
You said arizona lor ga yeah my wife family so yeah well a good time and and i'll report back about turkey business.
They fall in this a family .
um when I started going there thirty years ago, they were basically announced and I was the one sports intruder but my brother in law IT turned out to be a sports person and his wife is a sports person and I convert of my wife to be a sports person and my so we've the my my in laws, uh, are there out luck where the football will be on?
Yes, it's a, it's a glorious day for football. IT is get your turducken and your touring bus and enjoy IT with the T.
V. All that all the time.
I miss jan men, yeah, apparently they're gona have the man cruizers at one of the games. Yeah.
they put his face basically as the logo of the thanksgiving games these days. They honor him every thanksgiving, which is sweet.
And then they always have that big spread on the field with turkey and .
the tury legs.
dick, turkey legs. And in the winning team, those, look, they're probably cold, dry. They are probably awful.
I don't know. I think they they may keep a warm for those guys, but they love them that it's like the super bowl l if the trophy was a turkey leg, such a great idea. I done that. One idea that mr.
Alex linsey, office hours, that global what you talking about these days. And mostly.
we're answering people's questions. And so that's our primary focus right now. We're doing a lot of if you watch IT, you're going to see know a lot of changes things.
Yesterday was uh, nuclear color, uh, as we tested a certain a format for I watching in and if you want to in s dr in HDR IT looks amazing. In sdr IT looks a little bright. So um and and you're going to see us constantly experiment with that.
So we're testing new and quoters were tested, but other but the bottom is, is what we do every day is where you answer we people's questions. We get questions every day, but whatever want someone's working on today and we're answering those questions for that day. And so we get through about twenty five questions a day.
Um and uh, it's so it's it's a wide range of what people are working on in in audio video. So we're gone. We're doing that every every morning.
We're sticking to that right now because we're making so many changes to the back end at the moment. We're pushing a lot of envelope. There's a lot of engineering teams watching what we're doing because you know variety companies because we're doing something.
We're kind of going at a level four k sixty H D R, five, five one. And how far can we push this and really understand you know how to make IT work. So that's foot up. That's we're doing everyday right .
now off for hours that global. You can watch every morning or watch on youtube after the fact and gray matter to show the Michael crazy program that you produce.
Always such great conversations to be how we heard great matter. There is just so many great conversations that going on just go to the website great matter show and look at the number of people are. I think everybody on this panel has been on gray matter, but lots of other, lots of other focus. Well, from from a very, very wide range of expertise. So .
definitely quit the legend. And as a very extensive royd x so you you get to see some really interesting people.
And I think that one of the reasons that so many people come on, as they've all been been on, and he just has a unique way of of a interview in folks that really we get to the end and so many times people walk. That was a great like conversation .
that we had you. Thank you. I like, thank you handy. Thank you, Jason. Thanks to all of you for joining us. Mac break weekly records tuesday, eleven a pacific, two pm east and eight one thousand nine hundred hundred UTC so you can watch us live, as I mentioned, on those eight different streams, including youtube.
But after the fact you can always get a copy, the showers website, twitter, that TV slash M B W, uh, there is a link at that page to our youtube channel. You can watch there. But it's even Better for, I think, clipping and sharing little bits and pieces.
If you, for instance, have a family member who's debating how to cook the turkey on thursday, you could just clip that little segment set IT off to them. And of course, the best way to get the subscribed in your favorite podcast client, whether it's apple podcast over cost, pocket casts, just spotify, where everywhere subscribed to make very quickly. In that way, you will not miss an episode.
Thanks to john Ashley, our producer and editor and technical director, for put the show together this week. I hope you all have a wonderful if you're celebrating a wonderful a thanksgiving day and we and I guess that means black friday and cyber monday, two between now and the next episode. So good luck shopping and hunting, hunting for great deals.
And we will see the next tuesday on that break. Now I am sorry to say as my d but someone m do you tell you get back to work, great time is over. Oh, my.
How do you feel when you switched to guy co and save on your car insurance? It's like going to work on one thursday morning and thinking to yourself just one more day until friday, but then somebody in the elevator says, happy friday, then you check your phone quickly and discover total is actually friday. So yes, happy a random stranger in the elevator. Happy friday indeed. Yep, switching and savings with guide fields just like that get more with O.