Today With Donna Hoffman:

Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength.

My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls "Success Momentum."

Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles' heel, along with strategies for turning these potential weaknesses into strengths.

LuAnn Nigara and Donna Hoffman's Ah-Ha Moments

“For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” - Donna Hoffman

“I could teach you the greatest strategies in business, but if you don't have the fortitude in your constitution to be able to apply them, big whoop. It doesn't amount to anything,” - Donna Hoffman

More About Donna Hoffman

Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business.

Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses.

Connect with Donna Hoffman

Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients”

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