1077: Noel Gatts: Why Character-Driven Design Creates Authentic Spaces & Streamlines Your Process
A Well-Designed Business® | Interior Design Business Podcast
Shownotes Transcript
Today With Noel Gatts:
Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery.
Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business.
LuAnn Nigara and Noel Gatts's Ah-Ha Moments:
“We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts
More About Noel Gatts
HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work.
Connect with Noel Gatts
Beam & Bloom, Interior Design Studio
Noel Gatts, TV/Hosting/Personality Page
YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives
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http://www.luannnigara.com/cob)
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AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man)
AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done)
AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business)
AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue)