Today With Michelle Blemel:

Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver.

In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers face:

Why vague website messaging leads to misaligned clients

How flexibility can backfire when you're positioning yourself as the expert

What to change in your testimonials and proposals to reinforce your value

How to conduct project “autopsies” to continually refine your client experience

If you’re ready to move from "custom to chaotic" to a streamlined, high-touch design business, this episode will show you how to make the shift.

Plus, be sure to revisit Episode 1048 with Melanie Lybrand for another powerful positioning breakthrough.

LuAnn Nigara and Michelle Blemel’s Ah-Ha Moments:

"A strong brand doesn’t mean you’re for everyone. It means you’re the perfect choice for the right people." - Michelle Blemel

More About Michelle Blemel

Owner and Principal Designer at Amberleaf, Inc. in Pasadena California, Michelle Blemel has over 25 years of experience in all phases of design and project management. She leads a full service design firm facilitating all aspects of design from concept to completion.

She received her Associates Degree in Interior Design from the Colorado Institute of Art, and continued her education at Parsons in Paris and Los Angeles.

Known for her creative approach to customized design and use of color. With clients in high-end residential as well as commercial projects, including restaurants, ski resorts, hotels and medical offices.

Michelle has distinguished herself as a creative problem solver, providing innovative solutions to tough design questions.

Connect with Michelle Blemel

A Big THANK YOU to Today’s Podcast Sponsor:

⁠⁠Design Trade Service⁠⁠

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