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How Zapier Became Profitable in 3 years and Scaled to $5B with Wade Foster
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2024/12/10
a16z Live
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What inspired the creation of Zapier?
What was Zapier's initial product idea?
How did Zapier find product-market fit and join YC?
How did Zapier attract their early customers?
What was Zapier's strategic approach to identifying services to integrate?
How did Zapier identify customer needs and optimize onboarding?
What was Zapier's scalable customer acquisition strategy?
What are the key elements of building a successful self-serve product?
What were Zapier's early pricing experiments and brand evolution?
What was Zapier's early hiring strategy?
How did Zapier's brand identity and product strategy evolve?
What advice does Wade Foster have for founders on customer acquisition and GTM?
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