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When AI Meets Art

2024/7/30
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A
Ammaar Reshi
A
Anish Acharya
C
Conor Durkan
H
Hang Chu
M
Mohammad Norouzi
V
Victor Perez
Topics
Anish Acharya:AI将提升艺术创作水平,降低参与门槛,使更多人能够参与其中。AI工具不同于以往的计算工具,它们有意地追求不精确,从而产生独特的艺术效果。每一次新技术的出现都会显著增加艺术作品的数量,AI技术也遵循这一规律。 Justin Maier & Maxfield Hulker:Civitai是一个大型社区,用户使用社区创建的模型和补丁进行AI作品创作。 Mohammad Norouzi:AI可以帮助人们以视觉和创造性的方式表达自己,尤其是在图像和文本结合的领域。 Conor Durkan:AI可以使音乐创作更加丰富和便捷,让更多人能够创作音乐。 Victor Perez:编程和AI模型的结合具有巨大的创造潜力。Krea的设计理念是兼顾易用性和可控性,以满足不同创意用户的需求。Krea的病毒式传播并非一蹴而就,经历了多次迭代和改进。 Ammaar Reshi:个人兴趣和意外的病毒式传播推动了他在AI领域的职业发展。亚马逊的便捷出版服务使得他能够快速迭代和发布作品。ElevenLabs的工具帮助一些失去声音的人重新获得表达能力,这是意外且令人鼓舞的应用。用户对AI工具的应用方式往往超出预期,需要根据用户需求调整产品功能。未来,语音交互将成为人机交互的主要方式,取代传统的物理界面。 Hang Chu:Viggle的病毒式传播得益于其易用性和娱乐性,吸引了大量普通用户参与创作。Viggle正在向一个更广泛的AI赋能内容平台转型,目标用户包括内容创作者和消费者。当用户能够比开发者更熟练地使用工具时,说明产品设计成功。 Anish Acharya:消费者对AI艺术作品和创作工具的付费意愿很高。 Justin Maier & Maxfield Hulker:Civitai需要在支持创作自由和内容审核之间取得平衡。正在探索新的商业模式,以奖励AI艺术家的贡献并使其创作能够变现。 Diego Rodriguez & Victor Perez:Krea的用户群体涵盖专业创意人士和业余爱好者,他们的使用目的和方式各不相同。AI工具提升了创意工作者的效率,使其能够专注于更高级别的创意工作。 Mohammad Norouzi:用户反馈对产品迭代和功能优先级排序至关重要。 Hang Chu:Viggle正在探索两种不同的方式来改进对现实世界的建模。 Conor Durkan:AI工具降低了音乐创作的门槛,让更多人能够参与其中,并加速了专业音乐人的创作流程。

Deep Dive

Chapters
The episode introduces the AI Artist Retreat and explores the commonalities between founders and artists, highlighting the interdisciplinary nature of their work.
  • First-ever AI Artist Retreat in New York City
  • Bringing together AI tool builders and artists
  • Surprising commonalities between founders and artists

Shownotes Transcript

Translations:
中文

On june twenty seventh, our team had to new york city.

We are at the associating the office for the first ever A I artist .

that was A C, C, C consumer partner just in more. Justin was one of many partners who attended this retreat, which brought together the builders behind some of the most popular AI creative tools in existence, that is, a lab, lab square vegal studio idio gram incipit, altogether with fifteen top.

These are the folks who are often doing the coolest things with these sorts of tools. They're kind of pushing the boundaries of what the tools can create.

Today you'll get to hear from many of these A I founders who, together with these artists, are advancing what that means to be creative.

Art is going to get Better than ever. The average art output is going to improve, but so is the ceiling. IT also is a higher participation rate. Everyone who is interested in creativity can be creative and express themselves.

Was IT just so good? That was nh gene partner on sumer.

But that's not all. I've been a founder twice. I've been spinning records as A D J for twenty five years, and i'm all about A I. And so what .

happens when we put all these investors, reading artists and creative toll founders all into the .

same and the vibes have been maculate? And I think that the thing that the most surprising is how much everyone has in common, like the founders are more creative and the creatives and artists are more technical, then the other things just been how into disciplinary at all, is people making video want to play with generated video. People making music want to play with sound effects. It's just incredibly.

one of the coolest thing was a lot of the founders had recognized people by their online screen names, or new, oh my gosh, you use my tool to create this incredible song that went super viral, or you use my product to make this kind, amazing video animation that our whole team is talking about for a week. These are people who have been interacting with each other, often daily, online, for the past six, twelve, eighteen months, sometimes even two years, but didn't even know what each other look like in person.

Now today, you get a behind the scenes look into this event, including the origin stories behind many of these tools, which, by the way, some have never been shared publicly, and have these tools, which have all gone through their own viral moments, are navigating this AI wave and what they see on the horizon. Let's get started.

As a reminder, the content here is for informational purposes only, should not be taken as legal, business tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any exigency fund. Please note that asic scenes y and nzo hillites may also maintain investments in the companies discussed in this podcast. For more details, including a link to arn investment, please see a six inc. Outcome slack disclosure. Here we are in twenty twenty four or at an exciting inflection where your creativity is being unbounded by the tools available.

I mean, we're early, but there's more people making more art and more people making more tools to make art than ever before. If you kind of look at the history of technology and art, every single time there's been a new technology, the amount of art has dramatically increased. People who worry that drama ines would compete with dramas, and instead there's more people making more music with both dramas and dry machines, never before. So I think there is a sort of equivalent moment here in technology and art where we're at the beginning of everybody who has taste an interest in art, being able to make .

many have drawn parallels to prior computing wives. But is this any different? Well.

what different is for the first time or creating these sort of left brain things, you know, I mean, computers and computing platforms have really been in the business of precision. And now we're creating products are intentionally imprecise, beautifully imprecise. So IT just feels like a whole different flavor for products and product design we have ever seen before.

So let's introduce you to some of the people behind products.

We have companies here recovering basically every sort of creative modality image, video, music through the speech, all those sorts of things .

that .

includes corner, i'm a cofounder.

audio and the other design.

love labs. Both companies are focused on audio, with udo o focused on music, while living labs is tackling everything from voice descent facts. Meanwhile.

founders like hand cofounder C O I.

dios M O, who are the cofounder ers of, and how I can we go, these founders are building at the increasingly sophisticated world of two imaging and video plus 3d idea。 Gram, for example, lets you generate a imaging with accurate text. Ebel ded surprisingly difficult technical feet. Vegal, on the other hand, is building at the intersection of video and three. Meanwhile, careers come up with a sweet of A I tools like upscale and real time generation, or in the case of civil, a new breed of marketplace.

Mine's maxim hooker. I am COO at civility .

and cofounder. Yes, i'm just a man and the CEO and cofounder of civil as well. Lots of things.

The joys of a, we are a massive community of people making tons and tons of A I creations using community made models, with community main patched. Those models called lauris. We give people the ability to either train on a few specific models. So a model focused on enemy or a model focused on being simi realistic, or they can select their own custom model to train on .

top of with A I moving so quickly, it's clear that we no longer to live in a world of just chat, P, T. And my journey, numerous companies have spring boarded into the psychist and grown at unprecedented rates. So we thought I was fitting to take a step back in document this wowing opportunity.

And all many of these founders have been quietly working in research for years. Their origin story often started from scratching their own age, mohamad, from five day. Gram.

I guess part of IT is that there is this pieces that everybody has an N A desire to create. And as humans, we have this inner creative child. The education system sometimes kills this creative child, unfortunately.

And what's finally possible, the technology and A I, is to help people express themselves visually and creatively. So that's the interesting part. When you think of using image for communication, then you can communicate much more effectively if you have image text together from mohamad .

IT really was this unique combination of text and imagery.

For me, imaging and video is dear to my heart and likely.

But for corner IT was his connection to music. Music for me, I think.

is this very special medium. It's everywhere, all times, like is in the background. When your restaurant to 咖啡, you're listening to your head phones, when you going to work in the morning, IT really has an emotional presence with people. And for me, making that abundance, like the kind of province of general modeling, is that a lot of this can be far more abundant than I ever was before.

And for Victor IT was his discovery that programing itself was the creative gateway.

When I discover about programming, that was great to me, because I realize that through coding, you can also be super creative. But the moment where I discovered about early gene I models like D, C, gun and later on, style gun, that's when my mind was blown and when I realize about like the creative potential the design logy had, and that's when I fell into the Robin hole. And I feel like korea, to me it's been kind of the snowball that IT was started with me realizing that you can use artificial deletions in a creative way.

But for is building his own side projects and a desire to share what he was learning that actually propelled him into his role at eleven laps.

It's really funny actually. I, over the last maybe couple of years, started diving to AI tools when ChatGPT came out and started making things on the side for fun. One of those was a children's book that end up accidently going viral.

And that kind of was my journey into A I through that and making that book, I started expLoring other A I tools. And what I really enjoyed was sharing what I was doing and how I made IT. So I discovered eleven labs and made a podcast with eleven labs.

So I was like talking to a fictional figure. And we were having up back and fourth conversation that also kind of did the numbers on twitter. And then I like i'd love using this tool.

I'm going to make my own a short movie actually just in friends and so shows to kind free credits because this movie is using of all the credit on love, loves and she's like, you should meet the founder matty. We met, we really hit off. And matty, in plastic meti fashion, was like very direct and at the end of the call was okay. We're actually looking to hire someone to leave design, are you interested? And than to work on a product that I used for over year.

That experience also gave him A A taste of just how quickly the space moves and also a hit. A very IT happened .

because the friend of mine had their first kid, and I read her children's spoke actually reading. And I like this story, going to makes no sense. So so went back home.

I'd been using the journey of chat, G, B, T, two old, combine the two to create that book. And then I was like, how do I get this published? And amazon has an amazing publishing service.

You can get a book out within forty eight hours, add a paper back in my hand in seventy two hours so fast. And it's really interesting because writing a book and publishing on amazon is like IT was almost like iterating on software. If I discovered a type, whatever, I just updated the P, D, F.

And the new book was out and a new publishing line was out. And so, yeah, I put IT out there, got a ton of reality from that. And yeah, that was a really interesting experience.

Free AI. We are in this error of consumer, where in which is really hard to get people's attention, really hard to get them to download a new up or try a new tool. You to spend a lot of money on customer acquisition.

Now just the real excitement around a eye. If you make a core product, you can get IT into the hands of people and get them using. And talking about IT.

this was the case for Victor ego acra, who eventually met their own viral moment. Although IT didn't come .

easy first, what he was called genius SE, coming from generative universe, best name ever. And essentially he was like two things he was on the one side, and open source library that he was kind of interest available in other side. He was didn't really know how to do you, I design or any of that, like the had stars and everything.

So like galaxy, like the generative universe, right? And then you could put up tags, you could put imaging, and you had a few things that you go to work, and you could generate images. And you would see, like the image involving in real time, and the images that you liked, you could keep them, and they were added to this kind of universe.

And essentially, you ended up with a ton of images in this interactive space. So for us, you was always with this same in the mind, on the one side, control ability, and on the other side in two, a defense. Like, how do we make tools that doesn't look daunting? Because A I in the n is leg creative medium.

A lot of people are using IT for the first time, and we want them to have the experience where the A I does what you expect to do, and you don't need to learn about like crazy problem generating and like all these two weeks up to get good results. And on the other side is control liability because we are dealing with creatives. We are dealing with folks who are not just okay with having a beautifully much, they want that beautifully much.

So these are the two of principles that we had since then. And we kind of a fig ma ish interface for A I. And we have every single utility that you have a that point with a civil division in there.

We have like thousands of A I models that you could use. We have every single technique, like every control everything was in there. But you know, like he was not working.

He was like a learning curve that some people were just like not willing to take. So then we have the first kind of virally moment when we ship this thing, that he was almost like an equivalent to a main generator. I remember that we were seeing like all of these images on twitter with the spiralled right.

Like what's going on with this fires? Like, we can do IT. This is like a one day of work. And I remember that point was like, we should do something with this. We should something with this is going so vial. And I was more like in the mood of, like, we need to shape like this, whatever feature we were working at that moment until at one point we were like, okay, let's fucked in IT and we did you like in the sketches way possible like in one or two days and we have .

to twitter and you ve got borrow IT was like the first time that we lived, something that I had read about interest of what P. M, F. Looks like, as the first time was like, oh, cheese is Christ, okay? So this how he looks, okay, I think you go, ta sleep and I can feel the heart beating.

And then like you sleep three hours, you wake up because you know that stuff broken. Email starts to get flooded together. Starts are going there suddenly, like literally.

Every day was like cryer on the one before, as, oh my god, a thousand people, oh my god, ten thousand people. And as I oh my god, like football blue burst, like number one sock club just used us. What why is like? How many followers? Oh my god, hundred plus million followers on this.

okay. I feel like you was actually hard in the sense of as a founder, you're like output multi amounts of years into like many things and in the thing that we literally like it's not important gives you all the success. So is a moment of reflection. You're like sometimes like the world throws truth argue.

But those years of work were not all for nothing.

And I don't think like the years that we've been working on was like a waste. No IT actually. Oh, that's where you learn on the technical level how IT works. I mean, because he was so much failure, we learn about OK. Do you communicate with you?

I think important to note about those times is that we were very, very aware that this was a trend and then this was not the end product that we were building. This was like almost like a marketing engine that we were using to get Better running and to get known they were finding us because of one reason they were staying because another one, which was like these other product that we were working on. Even we knew that.

I think that the core learning that we got from this experience is that the A I feel changes constantly, like every month or every two month, there are new breakthrough, new techniques, new ways of doing things. And the tool that we were building, he was like already starting to get two complex because we were trying to put everything in a single tool. And I think that what we learn with the experience of the hospital finality is that there is a lot of value on simplifying super nih and simple use cases.

And that was the case again when l where released, right? We saw this note, gy, and at that moment, we use all the experience that we got from the first to entry in the second one. And the second one, we knew that he was not a trend.

He was something extremely value. We were like finally being able to get that interaction that we were looking for, for almost years, right? Like we can generate images in real time and have full control of the colors, the composition, the shapes, everything. That was almost like a dream come true.

Victory ago have no hit finality several times over. But can you engineer that momentum, in some cases, is all about having a single critical feature not offered elsewhere. Muhamad from I U. gram.

So basically he was the version zero point one, as we called IT. And this is back then in september of twenty, twenty three. And IT was a model that was working.

IT wasn't perfect if you felt like it's already good enough to give you to users. And he was the first model that could put legible text into images. So kind of went viral because of the unique capability of the model. Somehow, the ability to put text into images felt needed.

but in other cases, is about cleverly enabling the masses, or in this case, the minsters, by drastically reducing the barrier to participate. Here's hung with figure story. IT went pretty viral, right? What was that like experiencing to put a product in the hands of so many users also see that kind of spread on its own.

Yeah, I was. Didn't that for sure in the very beginning worth thinking? Most targeting of content creators, but somehow the main makers miss thursday catch up on IT.

And that's how I got pretty raal. And also that's also thanks to some of the time place we spend so much time discussing, like why this is the case. There was this template, the joke 压力 coming on the street。 There is a joker character. I replace the on on the video, and we've seen that millions of different characters just remixing the same moment and realized that the main reason was used to use is so easy to basically, you can update one image and then one click choose that t and in just matter of seconds, you have yourself in basically in that same moment.

Maybe one other aspect of the viral is, as you said, the me makers got a hold of IT. There's this kind of fun, maybe even silly aspect to IT. How do you thought about that?

Well, I think that speaks to the entertainment value. And for anything to have real entertaining value, IT has to work. IT has to work well.

And that actually request a lot of rigorous in the resource site. So we are pretty serious about being silly. And IT takes quite a bit of a reverse research to do that.

And a second thing is you have to have a to that provides precise control. And then because people are getting what they want, they can have all come over your fun with IT. You've mentioned .

characters and templates a few times. What are some of your favorite examples of those are generated on platform?

One is the joker coming on to state time plate. That one is basically the moment, realize more actually people wants to remix. And there is the variable and means aspect of IT.

And the second one is there has been one rockton advertising song, and people are dancing. This is and also seeing, like millions of people remixing that same time plate. And this interesting for us because you make us realize that as long as there is this fun elements to IT, people actually don't mind discontent. Having a little bit brand message .

when you think about applications. And I know it's early days, but have there been any that have surprised you about the ways that vegal has been applied every time found their creates of product, they have applications that they envision. And then the best products are often people are using them in alternate ways that surprise them.

That was exactly the case for us in the very beginning. We were mainly thinking of movie makers, game makers. Using this might be like quick animation. Previous ization to them is actually pretty section for that. And we've also seen the early users adopting to that.

But then we never anticipated that the miners so since that will be also providing those timeless, so been keeping track of the latest trendy dance moves, sports events because I A. And we've also seen content creators hoping on to this. They are actually reaching out to us, say, can you feature our dance, our song on your platform? And then can we collaborate on promoting some of those? That's being really interesting.

We have corner the same question and what he's learning by seeing how the masses are using .

the the model we originally launched was a mall which generated thirty two second clips. And so to make a kind of a full track, you would extend that in various directions. You had out into that may be A S N, O.

And you would build a song like this, and you would start with these junks. And I suppose we've actually come to realize quite quickly that people's experience with music, when they Oscar s see a song, is actually a lot more focus on that. So they kind of want a song that begins at the beginning.

Maybe at the end is maybe IT doesn't to be long, if could be like a short two minute cup, but IT has a verse in a course in adverse and there's a structure to IT. And so I suppose we actually underestimate is just how kind of important that was. And so that's something making steps.

words rectifying recently of love was also no stranger to the surprising, inspiring user.

Yeah, I think one of the most surprising ones was people who had lost their voices and then had used to eleven labs to one, bring their voices back to life and then do the thing they love doing. So we had Lorry co. And who is a lawyer? He lost her voice one morning, and uh, friend of hers helped her replicated voice for love of labs.

And then he was back in the courtroom delivering arguments. And that, to me, is just such an incredible moment because you don't expect that. And I think our idea was like, hey, we're going to give ideas a voice with our product and our tools.

But this gave someone their own voice back. And I think that was such an amazing thing to see. And we saw that again, with a climate activist, bill wheel, who was delivering his award speech. He suffered from a less, unfortunately, but again, was able to replicate voice and then deliver that awards be. So I think those kinds of things are just like you like wow technology of being used in a way we didn't see IT and now we want to lean into that, of course.

help others yeah maybe in the opposite sense. Have there been any applications that you've actually built or designed for like everyone is going to use IT for this, obviously, where that's actually up in the case.

It's interesting when we launched dubbing and automated dubbing, we thought, yeah, this is IT. Like everyone use a dubbing great. And course, we're dubbing.

One of the most important things is accuracy, right? And so automated dubbing realized. People still want a lot of creative control on that. And so we ended up having to build dubbing studio, which allowed people to go really fine tune that dub and change a lot of the content. And then we also introduced live in studios, which was basically creative teams that help you w your content with professionals were really good at that.

And so realized that actually was what people needed more of, and not just automate everything and all the things, right? And then I actually picked up again, and this is something even when I was working at pound to you learn, which is like the temptation to try to automate everything, or to use the for everything, but actually this so much value. And like having someone in the middle, and like still having that human touched to take IT to that final stuff and is something we learned to doing.

And as these companies get all this new data, it's not always easy to figure out whom they should be catering to. So how do you think about what you build and for who your time is? everyone? In theory.

I think what we acknowledge is that we probably have different types of users, like distinctly different types of users at the very top being, does someone in a studio who's making an album like at the very top level. And then at the other end of the scale is maybe someone on their phone who wants, you know, in a minute, they want just a funny song to send to their friends.

And those are two very different experiences, and kind of somewhat similar to the kind of output you can get from just an instrument in general. Like someone can have a guitar re at home that they play just to have fun from time to time, like a total personal thing. It's not anything that certain serious.

it's. The way to express yourself with the and musically and the same way someone can take that same guitar and a professional can take IT into a studio and make IT part of something fantastic. We like the technology to basically enable all ends of the oil parts of that structure.

Several are, unsurprisingly using their fly wheel of new users to inform their decisions.

Yeah, we cannot use our user base and the promise that they enter into the system to decide how to evaluate the quality of the model and what to priorities. What's interesting is our users use ID gram to tell us what they want. So they were like, we want image upload, we want comment, we want more servers.

So I guess the good news is we already have this fly villa users coming and using IT. Some are paid, some are free. And that vision for us hung .

from vegal has actually use these new learnings to expand who they're building for. How are you thinking about who you now build for, right? Are you pivoting or adJusting to incorporate these new use cases?

So we are broken our target audience in the sense. So we are seeing this actually were going towards the sweep of a new type of A I power content platform. And the content platform is really important to have all these creators, and those are still content create artists, the movie makers, the same makers.

They are the sources for all those new allais ideas or this new tempts, and then were brought in this into content consumers. Basically, legal is a new way to consume content. Before A I IT was many like if I like the moment I was shared IT, i'll like IT.

But there's a deeper engagement you can have with that moment. I can basically, I love this moment so much that I want to put my own avatar. R in IT is almost like in the para universe.

I want to see how this looks. Relieved that moment myself. So this is new kind of content consumption. And that's the actually one of the most important as back the variable actually comes from all these creative ideas.

So for us is all about empowers the creative community first, making sure they have what they want, they have the best to. They have early access to new features. They have almost private channels. They have almost unlimited access.

The t cry, on the other hand, is more focused than ever on experimental. And there's signal for success .

when your users are Better at using your tool than yourself. How I think about IT is every tool that we launch follows a similar process. And I think that IT all starts with the hypothesis.

And I think that these initial yo thesis needs to come from the founder and needs to come from your own intuition. But we are wrong a lots of times in the way how we validate these ideas. And when we are wrong is through listening to the community, seeing what they do with the tools.

And I think that a good rule of thun, or something that I found that is like a good north, start to realize when something is good or not, is when your users are Better at using your tool than yourself. And that has been key to me because when with the real time, like things that I was like, how the fuck did they are? And with the video, with video, I was trying to do a demo like trying to showcase like cool stuff.

And I was trying things, and I was not getting there and I was looking at twitter at all the things that our users were creating with our product. And I couldn't get to that quality. I couldn't get to those results. So I think that every time that your users are using your product Better, what you aren't.

that's a good sign. Meanwhile, just a max of IT are charting new ground, but also figuring out new limits.

Stable the fusion allows you to make anything. And so when we launched, I wanted to make sure that we could continue to support that community. But I was so diverse.

And there is running meme of things you can make with stable the fusion. And in the front is like somebody making funny memes. And then there's a train coming that's pouring, right? sure.

People know that you can make all of this stuff. I mean, that's the point of this tech. Make anything right? And IT was important for us to say, hey, we want to be able to support this tech as IT developed. That means that we need to embrace all, and that's not easy. It's been incredibly difficult to set up policies that allow the creation of all things in a way that's not going to hurt people and to also do IT in a way that makes IT so that people still have the level of control that they need to prevent the creation of content that can be there.

In the begin, our policies were very straight. They recovered like, look, if it's as long as not illegal and as long as it's not just ethically completely debased and we'll let IT on the platform. And we were okay when we had the small of user group with kind of leaving IT, even like that veg we found every time that we ve had to really cut specify because IT turns out that there are just like subsections of the internet that turned to just the absolute strangest things you've never heard of at all.

which can be really funny.

which can be really cool, and some that is really interesting. And some of that is just, oh my gosh, and it's like a bouncing act of figuring out, okay, what are you must have to grow as a person and we created like a council of moderators around here to on our to really kind of like get together and look at when these new things pop up and be like, how do we feel about this?

One of the things really blue, my mind, when you're getting into the whole moderation aspect was what does do other platforms to do em does red IT does copy like what they're doing dugger into. What they do is they don't define any of this. None of this is defined.

We had to come up with terms of how do you define what a child is? How do you define what is photo realistic? How do you define what isn't? Isn't all these terms that before really didn't have any definition?

Perhaps that shouldn't be surprising that there are new moderation chAllenges since this industry is so fresh with new ideas coming from a new breed of creatives. In fact, we heard about this range in both prosume ers and professionals from most of the founders we spoke with. Here's Victor from crea.

The range of creatives is quite White, like the kind of people that use korea can come from having to twenty years of working in the creative industry and being, like, I don't know, three, the artist or people doing graphic design or even photographers or kind of people. But we also find a lot of folks who don't have a professional created for the professional ones. You can find them doing a lot of prototyping.

Like, for example, when they start working on a new project, they may go to crea to really quickly rainstorm some ideas that they have. And they would use the real time tool that we have for that. And they can do like a very simple sketch at a text from and have something that looks super realistic and that can either give them ideas and maybe even serve as a final deliverable depending on what they are doing. And when we're talking about like a less professional creative is honestly more about having fun. And they are using create for everything that you can imagine, from imagining new walls, creating painting to creating like characters or all sorts of things.

And as more participate, these new platforms generate new talent, but also new expectations like expectations in speed.

And on the meantime, what we are doing is building community and bringing to the community what they want. Now just focusing on what can we do now with the technology that is out there, we are very deep into A I communities. And every time that there's something that we think that is valuable from a creative point of bill, we go ahead and we executed very, very fast. So the way how we work is almost like a video game company, where instead of video games, we are building tools. And every six months or so, there's a new tool because this space just happen to evolve in a way that every six months, there's a new technology that you can use in order to make a new tool and keep like that until we get to use like real time to systems, do something we're more interesting.

This new wave has also shifted people's willingness to pay back to my ish. I think the willingness .

to pay in the amount that consumers are willing to pay is really high. And that's really interesting because for so long had these sort of pyre models for how to fund the arts. And there's been this belief that there's a sort of decreasing interest in paying for art.

And instead, we're seeing the exact opposite. People want to pay for art and pay for tools to make art and pay a lot. So that's a really, really exciting development to me.

And this willingness to pay is also unlock king new business models.

People make so many things because it's a tool for creating anything and to see the things that people can create, whether that's assets for a game or videos of flowers that are dancing is just unless the possibilities are unless and it's inspiring to see how people are kind of playing .

to doing things that was just in from of IT, which is also working on a new way to reward A I artists for their contributions.

When we are getting this going on, we really like realizing this could be a business was we interrupted with a lot of the people who doing this creation. And it's a lot of time and it's a lot of money and it's a lot of technical ale that goes in to making these things well. And people were doing at, thousands of people were doing IT just for the love of the game, like they just really enjoyed the cloud, the air time of the. And IT became prety clear that this is almost like a whole new critter economy come out of this because it's a group of people who are putting effort in love into something they could very easily become livelihoods for them if they had even the smaller way to model that based on the number of ice are getting and uses are getting. So yeah, our very clear goal in the very begin was I got spare how we can keep with clear mountain ze well, maintaining the open source y toast.

We actually just announced something that were hoping roll out over the next six weeks, then give you a little a history. So we launched a creators program four months ago, and we opened IT to a small cohorts of essentially fifty creators. We opened applications and took essentially people that meet certain criteria.

And have been experimenting with ways that we can help them monetize their work. What we've ended on for this next generation that we're open but after this next six weeks is making IT so that people can earn for the generation that people are doing on our site. So if they make a resource that's intended to produce a new character, like stent character that theyve made and somebody chooses to use that in the generator, they're going to get their share of twenty five percent of what we charged for that generation. So the aim is to make IT so that these people have a way to get essentially paid for allowing the convenience of using their resource on our site.

One of the same things that we saw right away, before we add the time to be implement any like real motivation stuff, we put in A D M. System simply because we knew that there's a lot of people who are contacting craters for work outside the platform.

And because of that, I mean, we get untold number of people contacting us being like thank you so much as platform because that was able to get to hook up, you go boss, or hand eye or some of other people who are sudenly using this technology and completely changed my life before I was begin, thirty thousand dollars years a way or whatever. And now i'm making six figures doing this like whole new thing. That's a passion for me, and I have lost count on the other people.

Contact me about that. So it's really cool. So from our services side, we want to to enable that make get even easier for people able to sell their services, their expertise directly. Businesses from the system .

is not alone here. Love labs is also building a marketplace for voices. I know you guys are building kind of a marketplace of sorts so people can upload voices or they can use voices that others yeah.

I think it's a really exciting way to give folks a way to earn passive income as well. Maybe you a voice actor and you weren't getting the gives you want IT, but now you can put your voice out there. You might become extremely popular.

We've seen people earn quite well on our platform. And so the library is just a great way to one. Put your content out there. And we want to partner with more voice actors, onest ly to have more expressive voices and then give people great voices to create content with.

So two way street, but it's not just the marketplace, it's also the interface.

I think we've always had the dream of voice interactions with all our products. If you think about star track and nigh rider talking to his car kit, it's something that's been a part of pop culture history forever. But I don't think we've had the quality and the sound and fort to feel as natural as IT should have been. And so I think we're getting to that point where the interactions between large language models using voice interfaces is becoming incredibly natural and feels like talking to a person.

And so I do totally see a future where a lot of this physical interface that you're tapping around with is going to just fade away and you're going to be able to ask the questions you want to ask and have the conversations you want to I know her is the hot topic movie of the ice face, but I think there was one thing in that movie that stuck with me more than just the interaction he was having with her, which was there was a scene in the movie where everyone was down looking at their phones and kind of scrolling. And there's this inflection point somewhere later in the movie where actually everyone's kind of talking to something in their year, and I think that is a very impression take that they had. And I think we're gna see more of that just gonna natural conversations will be having with this or any air face .

yeah IT reminds me of my husband's grandmother says at the first time SHE ever heard someone talking on a phone in the grow store, SHE thought they were talking to themselves. All of these new interactions. You're just not used to all the people who go to prison come out in ten years later, there was everyone looking down, realized that we have these crazy computers in our pockets.

So totally, the thing that I love about AI in particular, and all these AI created tools, is the magic is you had an idea. Now you can imagine that, right? You can imagine the image that you wanted and that was in your head and the dream your head and now or saying, you can imagine the sound that you are probably hearing in your head that no one else can hear you.

But it's not just a new U I. Perhaps it's a new approach to modeling the world itself hung from vega.

One thing I really look forward to is, like I said, the next generation of the model. So we're really hoping to extend this character model two more the rest of the world, like objects and the scenes. And so I I think those are two general passes to us modeling the real world.

One is more, and we have in this fixed level approach. So diffusion models are really good at, but IT has the drop back is really hard to manipulations. And the real world is essentially is really is as physical. So pixel is not really an efficient at reception for IT, but he has the advantage of you can train with any video and generous anything.

And the hope there is we rescue IT up to a certain extent, a controllability will kind of emerge about what taking another kind of different pass in that we want to nail down first, making sure is just as precise as controllable as a graphic. And then we go up from there. So I think this, how those two passes involve and how actually they can be combined into one immersive experience.

As we close out this episode, it's hard to understand just how much these tools are shifting, what IT means to be creative to both existing artists and to those who never would have called themselves artists before. Corner from video.

the thread hold for something going into a studio recording some like that was way too high. Where's now?

The promise of the technology is that IT brings an order magnitude or two orders of magnetite more people into the creative kind of experience, right? Like people can express themselves in this way, but kind of even more concretely, as moments happen in the world's different cultural moments, you can attach music to them now because IT can be dynamically attached to these things in interesting ways. And this is super compelling.

And this is a kind of a market that didn't really exist before just because I already actually possible to explore this way. I think as well as that we've been fascinated with how at the top level, say, with the existing artists or existing producers, how this can basically work as an idiom chine like a kind of well of infinite creativity that you can just pull from for ideas. Maybe you have the beginning of a track.

You have a ref, you have a this. You want to see, where could this go from here? If I remix this a bit, water variations on this, and that's a super compelling thing to do as well, again, because it's something that before you took a lot of time. And so I just accelerates the creative for a professionals like that as well.

I have yet to meet an artist who's actually use the products that is worried about the products competing with them. The biggest worry that I hear over noverre that somebody he's going to .

take them away d go from crea with a great reminder of just how monumental the shift is.

I was a created myself doing graphic design photography. I try to make video games in flash motion graphics, enough effects, the s culture in zebra three modeling for architect realization. And I was like something like, I felt the fear of way.

What's the point is this thing can do everything right? But I don't think that's a case. What I think is happening is the wages giving so much power to creatives that things that were like a job in a way like now you don't even think about that.

That's what technologies is, right? Like one day, IT is so much time work to move from the east coast of the U. S. The west coast of people die on the process. Do now you're like, I took me twenty minutes line to get to the airport and you really think about the fact that you flew like a Green god through the planes. Instead, you're just thinking at a higher level.

You're just, I don't know, flying between calls to make like bigger things, right? So I feel like the same is it's gonna happen suddenly like coLoring three models through things and all the sketch things, you will save so much time of your life because of not having to do that. You can focus on having even Better and crazy your ideas. I'm really, really, really excited to see what the creatives are going to be able to do.

All right, that's all for now. The demons are during the day, were followed by a gallery party at night, showcasing many of the artists work, the broader new york city creative community. So if you want to get up closed and personal with these tools, had on over to a six since 点 com flash A I art to check out their demos and more, leave you with a little sneak peak.

Ladies and gentman, I am thrilled to be here at the eight sixteen artist retreat.

Yeah, gets you popped so bumped so bad.

you can generate whatever you want.

That was amazing. Yes.

so is a whole body song.

Wow.

this is so good. We are also are working on is the new type of me.

Actually, I think that is Better if we .

see in slow water.

this changes from being determined to being totally different.

Remix, if you like, this episode, if you meet IT is far. Help us for the show share with a friend, or if your feeling really ambitious, you can leave us a review at great this podcast, dark com flash a sixty you candidly producing a pocket can sometimes feel like you're just talking into a void. And so if you did like this episode, if you like any of our episodes, please saw us now up. I'll see you next time.