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cover of episode EP 72: Brad Sugars Spills: How to Get Out of Your Own Way and Scale to Millions

EP 72: Brad Sugars Spills: How to Get Out of Your Own Way and Scale to Millions

2025/1/28
logo of podcast Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

AI Deep Dive AI Chapters Transcript
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Brad Sugars
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专注于电动车和能源领域的播客主持人和内容创作者。
Topics
Brad Sugars:对我来说,扩展业务就像X乘以Y。首先要创建X,比如麦当劳的X就是麦当劳餐厅。然后,我们要在多个地点复制它。例如,我们建立一个价值百万美元的业务,然后在1000个地点复制它,这样就能达到十亿美元的规模。当然,最重要的是,不要让业务过于依赖创始人。我曾经犯过这样的错误,让客户直接找我,而不是与公司建立联系。所以,要训练客户与企业做生意,而不是只与某个人做生意。此外,为了扩展,你需要一个可重复的产品或服务,最好是订阅模式。如果按月付费,他们每月都会退出;如果按年付费,他们只有一年一次退出的机会。最后,你需要合适的人才。随着业务的增长,你需要提升或更换不适合的人,并聘请更有经验的人。即使是你自己,也要避免事事亲力亲为,而是聘请更高级别的人才来管理。例如,与其自己担任首席营销官,不如聘请一位在数亿美元公司担任过首席营销官的人。

Deep Dive

Chapters
This chapter explores the mindset shift needed to scale a business, transitioning from a focus on the individual to the development of repeatable systems. It emphasizes the importance of training customers to interact with the business as a whole, not just a single person, and hiring overqualified individuals to support growth.
  • Scaling is about repeating one small thing many times.
  • Build the business around systems, not yourself.
  • Hire overqualified people for faster growth.

Shownotes Transcript

Are you the reason your business isn’t scaling? (Hint: You might be!)

In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, and he’s sharing his no-nonsense strategies to help YOU get out of the weeds and into the CEO seat.

From breaking outdated systems to hiring smarter, to building partnerships that fuel growth, Brad brings the wisdom of scaling nine+ companies to the conversation. If you’ve been looking for actionable advice on how to make your business work without you, this episode is packed with gold nuggets you can start using today.

On This Week’s Episode, We Discuss:

  • Scaling with Strategy: How Brad built multimillion-dollar businesses and the mindset shifts you need to do the same.
  • The Power of Partnerships: Brad’s tried-and-true method of teaming up with media outlets for lead generation and how you can adapt this approach today.
  • Getting Out of Your Own Way: Why you might be the bottleneck in your business and how to focus on systems over self.
  • Smart Hiring Hacks: Why hiring overqualified people is a game-changer and how to manage with clarity and structure.
  • Email Marketing Mastery: The right way to nurture leads with email and why frequency matters more than you think.
  • Breaking Systems to Scale: Why your current systems won’t support the business you want and how to rebuild for the future.
  • Post-COVID Consumer Shifts: How buyer behavior has evolved and why online research now dominates decision-making.
  • Vision + Culture = Success: Setting a clear mission and building a team culture that supports your big goals.
  • Advice for Aspiring Entrepreneurs: Brad’s candid tips for growth, overcoming roadblocks, and building a business that thrives without you.

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Connect with Brad:

Follow Brad on Facebook: https://www.facebook.com/BradleySugars/)

Follow Brad on Instagram: https://www.instagram.com/bradleysugars/)

Connect with Brad on Linkedin: https://www.linkedin.com/in/bradsugars/)

Watch Brad on YouTube: https://www.youtube.com/user/actioncoach1)

Check out Brad’s website: https://www.bradsugars.com/)

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