Armenta, at 24, is seen as a godfather in the industry, guiding younger artists and blending traditional Mexican music with modern genres like R&B and electronic music. His approach is natural and collaborative, focusing on storytelling and community representation.
Armenta grew up listening to traditional Mexican music but expanded his horizons in high school, embracing artists like Bad Bunny and R&B. This fusion of influences is reflected in his music, which seamlessly blends traditional and modern sounds.
Younger artists in Latin music, especially in Música Mexicana, often collaborate and work together to create music that represents their community. They focus on storytelling and genuine emotion, rather than individual fame.
Fuerza Regida's transition to incorporating electronic and house music was initially met with resistance from their audience, but it matured well over time. The band's commitment to keeping the storytelling intact while experimenting with new sounds was key to their eventual success.
Latin Mafia focuses on authenticity and genuine emotion in their music. They blend various genres and prioritize real connections with their listeners, aiming to be more human and real in a world of empty songs.
Nathy Peluso stayed true to her unique sound, which was initially not well understood. Her perseverance paid off, leading to critical acclaim and multiple Latin Grammy wins. Her music is celebrated for its sensitivity and authenticity.
Leon Leland hopes that Latin music continues to evolve through new genres and formats, bringing voices from remote and indigenous places to the global stage. He emphasizes the importance of preserving and sharing the rich musical heritage of Latin America.
Felix Contreras and Anamaria Sayre continue their discussion on the 25th anniversary of the Latin Grammys and the industry's changes, featuring insight from Nathy Peluso, Rauw Alejandro and more.Songs featured in this episode:•Fuerza Regida, "TQM"•Fuerza Regida, "Que onda"•Fuerza Regida "HARLEY QUINN"•Latin Mafia, "y como te digo que"*Audio for this episode of Alt.Latino was edited and mixed by Simon Rentner. Editorial support from Hazel Cills. Our project manager is Grace Chung. NPR Music's executive producer is Suraya Mohamed. Our VP of Music and Visuals is Keith Jenkins.*Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)