Everything You Wanted To Know About Educational Branding … But Didn’t Have The Experts To Ask
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In this episode of “Ask the Tech Coach),” Jeff and Nick sit down with Michael Cohen, Matt Miller, and Chris Aviles to discuss their top branding strategies for educators.

This podcast is sponsored by Concordia University – Portland)

In this episode, we discuss:

	- **Reflections from Last Week**

	- **Tech Coach Mastermind**

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	Much Much More

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	Website[www.TeacherCast.net/Mastermind](http://www.teachercast.net/Mastermind))

	- **Do You Have a Question For Us?**

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	Twitter: [@AskTheTechCoach](http://twitter.com/askthetechcoach))

	Email: [[email protected]](mailto:[email protected]))

	- **How and Why to Build an Educational Brand**

	Is it important to have a branded identity?

	What goes into creating a recognizable brand?

	The importance of a website in branding.

	Content Creation Strategy

	Favorite ApplicationsWebsiteWordPress

	GraphicsAdobe Photoshop

	[Adobe Spark](http://spark.adobe.com))

	Adobe Rush

	[Canva](http://canva.com))

	Camera App

	Social MediaBuffer – Social Media Scheduling

	StrategiesHave something to give away (PDF) through a newsletter/mailing list[Mailchimp](http://mailchimp.com))

	[ConvertKit](http://convertkit.com))

	How to approach conferences/conventions

	Being recognizable on the outside and a teacher on the inside

	- [**On the Next Episode**](http://www.askthetechcoach.com))

	Ep44: Schoology: Standards-Based Grading

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About our Guests

Chris Aviles

Chris Aviles is a teacher at Knollwood middle school in the Fair Haven school district in Fair Haven, New Jersey where he runs the renown Fair Haven Innovates )program he created in 2015.

Links of Interest

	- [@TechedUpTeacher](http://www.twitter.com/techedupteacher))

	- [www.TechedUpTeacher.com](http://www.techedupteacher.com))

Matt Miller

Matt Miller is a career Spanish teacher turned speaker, blogger and author of Ditch That Textbook). Through blog posts, books, videos, podcasts, and other resources, he empowers teachers to teach with less reliance on the textbook through technology, creativity and innovation.

Links of Interest

	- Blog: [DitchThatTextbook.com](http://ditchthattextbook.com)) / FREE ebook: [DitchThatTextbook.com/101](http://ditchthattextbook.com/101))

	- Twitter: [@jmattmiller](http://twitter.com/jmattmiller))

	- Facebook: [facebook.com/ditchthattextbook](http://facebook.com/ditchthattextbook))

	- YouTube: [youtube.com/ditchthattextbook](http://youtube.com/ditchthattextbook))

	- Pinterest: [pinterest.com/ditchthattxt](http://pinterest.com/ditchthattxt))

Michael Cohen

Michael Cohen, The Tech Rabbi, is a designer, educator and creativity instigator. His mission is to help educators around the world reveal their own creative abilities so they can empower students to solve interesting problems and become positive contributors to our global society. He is the author of the book Educated By Design, which outlines his principles for revealing and nurturing our innate creative courage and capacity. He is a national keynote speaker, advisor, and trainer. When he isn’t traveling the world sharing his message, he serves as the director of innovation for Yeshiva University of Los Angeles Boys School (YULA) and creator of the Schlesinger STEAM and Entrepreneurship Center.

Links of Interest

	- [www.TheTechRabi.com](http://www.TheTechRabi.com))

	- [www.Twitter.com/TheTechRabi](http://www.Twitter.com/TheTechRabi))

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Let’s Work Together

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Check Out More TeacherCast Programming

	- TeacherCast Podcast ([http://www.teachercast.net/tcp](http://www.teachercast.net/tcp)))

	- Educational Podcasting Today ([http://www.educationalpodcasting.today](http://www.educationalpodcasting.today/)))

	- The [TechEducator Podcast](https://www.teachercast.net/tep)) ([http://www.techeducatorpodcast.com](http://www.techeducatorpodcast.com/)))

	- Ask The Tech Coach ([http://www.AskTheTechCoach.com](http://www.askthetechcoach.com/)))

Need a Presenter?

Jeff Bradbury (@TeacherCast)) is available as a Keynote Speaker, Presenter), or to Broadcast your conference LIVE!