In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market.

Mark Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers.

Takeaways

A people-first go-to-market model focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market.
The internet has shifted from being search-based to social-based, which requires businesses to adapt their marketing strategies.
AI is an important trend in marketing, but businesses should focus on the outcome and experience rather than just the technology itself.
Building trust with customers is crucial in a people-first approach, and businesses can do this by leveraging real people, creating authentic content, and partnering with influencers or figureheads.
Businesses need to rethink their established ways of working and consider integrating storytelling, relationships, and partnerships into their marketing strategies.

Chapters

00:00 Introduction and Background

02:05 Understanding the People-First Go-to-Market Model

05:37 The Shift from Search-Based to Social-Based Internet

08:18 The Role of Storytelling in a People-First Approach

11:42 Utilizing Real People and Partnerships

16:14 The Importance of Trust and the Rise of Influencers

20:41 The Impact of Technological Developments on Marketing

23:23 Rethinking Established Ways of Working

28:41 Getting Started with a People-First GTM Strategy

29:26 Conclusion

Links:

Avidly Hubspot Solutions

TACK

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122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing 29:46 Share

Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast

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122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing