Baseball By Design tells the story of America one minor league baseball logo and nickname at a time.
The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delawa
The Welland Jackfish, defending champions of Canada's Intercounty Baseball League, are an independen
The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart
The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldo
The Frontier League's Lake Erie Crushers pay tribute to the wine industry in northern Ohio with thei
The Triple-A Sacramento River Cats have been a mainstay in the Minor League Baseball landscape for a
The Winston-Salem Dash are named for the piece of punctuation between the names of the two towns tha
The High-A Cedar Rapids Kernels fully embrace the corniness of their home state. Their logo has been
The collegiate summer level Fort Collins Foxes have new owners and a new brand for the first time si
The Danville Dairy Daddies took the social media world by storm with the unveiling of their hunky bu
For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently la
The Lexington Legends are back! On this episode, most of which was recorded before the world saw the
The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another a
The Hagerstown Flying Boxcars of the Atlantic League of Professional Baseball are named for a milita
The Double-A Biloxi Shuckers pay tribute to the seafood industry in the Gulf Coast with their anthro
The Single-A Lake Elsinore Storm play in a place not known for stormy weather. The team's on-field e
The Rome Emperors ditched their parent-based identity in favor of a penguin-based brand, which was m
The Hanshin Tigers, who recently won their second-ever championship in Japan's Nippon Professional B
The Northwest Arkansas Naturals, Double-A affiliate of the Kansas City Royals, have an identity base
Minor League Baseball logo design superstar Dan Simon stops by to celebrate a successful 2023 and lo
