The Fairness Doctrine mandated balanced coverage of controversial issues, hindering the development of partisan media. Its repeal in 1987, partly due to concerns about media bias influencing public opinion (like in Nixon's impeachment), paved the way for the emergence of shows like Limbaugh's, which openly championed conservative viewpoints without needing to offer opposing perspectives.
Limbaugh shifted the focus from policy discussions to a culture war centered on "owning the libs." He prioritized attacking and mocking the left, turning political discourse into a tribal conflict rather than a debate of ideas. This approach resonated with those who felt left behind by societal changes and fueled the rise of a more aggressive, confrontational style of conservatism.
Limbaugh saw *Murphy Brown* as promoting a liberal agenda by portraying single mothers and gay people as normal, functional members of society. He believed the show's positive representation of these groups was an attack on traditional family values and actively discouraged his listeners from watching it. This strategy aimed to isolate his audience from mainstream media and reinforce his role as their sole source of information.
Roger Ailes, who later co-founded Fox News, was the executive producer of Limbaugh's TV show. The show served as a testing ground for the format and style that would become synonymous with Fox News: a blend of commentary, political strategy, news, and entertainment. Limbaugh's on-screen persona, a "man of the people" railing against elites, became the model for future Fox News personalities like Tucker Carlson and Sean Hannity.
Limbaugh frequently employed misogynistic and bigoted rhetoric, attacking women, minorities, and marginalized groups. He mocked Chelsea Clinton's appearance, called Sandra Fluke a "slut" and "prostitute," and made racist comments about black people and Nelson Mandela. This hateful speech resonated with a segment of the population and solidified his position as a leading voice on the right.
While advocating for harsh penalties for drug offenses, Limbaugh himself struggled with a painkiller addiction and was charged with drug trafficking. He used his housekeeper to procure large quantities of Oxycontin and other opiates, ultimately reaching a plea deal to avoid prosecution. This hypocrisy highlighted the disconnect between his moral pronouncements and his personal behavior.
Several factors contributed to Limbaugh's waning influence: his public struggles with addiction, support for the unpopular Iraq War, and the rise of other right-wing media figures who adopted his tactics. While the election of Barack Obama initially revitalized his career by providing a new target for his racist rhetoric, the increasingly extreme and crowded landscape of right-wing media eventually diluted his impact.
Figures like Chris Cantwell (the "Crying Nazi") and the hosts of the neo-Nazi podcast *The Daily Shoah* openly mourned Limbaugh and acknowledged his influence on their own careers. This demonstrates that Limbaugh's rhetoric, while often presented under the guise of conservatism, ultimately helped create a cultural and rhetorical space for far-right extremism and white supremacy to flourish.
Robert is joined again by Paul F. Tompkins to continue to discuss Rush Limbaugh.
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