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cover of episode Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now

Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now

2025/1/6
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
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Bill Fisher
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Evelyn Mitchell-Wolf
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Evelyn Mitchell-Wolf：我预计2025年政府将加强对数字广告巨头的监管，尤其是在反垄断和保护儿童方面。美国和欧盟都将有新的领导层和政策出台，这将对大型科技公司产生重大影响。美国司法部和联邦贸易委员会正在进行多起反垄断诉讼，欧盟也在调查几家科技公司是否遵守《数字市场法案》。此外，美国和欧盟都将加强对保护儿童的立法和执法，例如美国可能出台新的联邦法律，欧盟的《数字服务法案》也将继续加强执行。 总而言之，我认为2025年政府监管将对数字广告行业产生深远的影响，大型科技公司将面临更大的压力，需要采取更多措施来遵守法规，保护儿童的利益。 Bill Fisher：我认为2025年零售媒体、社交媒体和人工智能的结合将对传统搜索引擎构成重大挑战。消费者行为已经发生了变化，越来越多的人使用社交平台（如TikTok）搜索产品和信息。零售商也正在利用人工智能技术改进其搜索体验。这些因素将导致传统搜索引擎的市场份额下降，虽然传统搜索仍然重要，但其主导地位将受到挑战。 具体来说，TikTok等平台已经推出了搜索广告功能，而像沃尔玛和亚马逊这样的零售巨头也正在利用人工智能技术来提升其搜索体验。这些变化将使消费者拥有更多选择，并改变广告投放的方式。虽然Google仍然是许多浏览器和移动设备的默认搜索引擎，但它将面临来自多个方向的竞争压力，需要不断适应变化。

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On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

 

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