On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-gen-z-path-to-purchase-how-social-media-influences-in-store-behavior)
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