On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-how-far-have-tv-ctv-scales-tipped-shuffle-top-ctv-ad-streamers

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The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024 17:17 Share

Behind the Numbers: an EMARKETER Podcast

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The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024