On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-power-full-funnel-activation-shifting-path-purchase-whats-next-in-store-retail-media

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As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024 29:23 Share

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The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024