On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.

Reports mentioned in this episode:

https://content-na1.emarketer.com/out-of-home-forecast-trends-2024?_gl=1*1f2v2x2*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyNDQ0NzE1OC4xODAuMS4xNzI0NDQ3Mjg5LjYwLjAuMA

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-why-ooh-advertising-making-comeback-potential-of-ooh-ctv-ads-more

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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024 16:01 Share

Behind the Numbers: an EMARKETER Podcast

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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024