Our guests are Suzanne Hendery, MA, APR, Chief Marketing and Customer Officer and Stacey Sunday, APR, Manager of Communications and Public Affairs, for Renown Health, Northern Nevada’s healthcare leader, and Reno’s only locally owned, not-for-profit health system. Renown is the region's only trauma center, covering one million people and with a reach of over 100,000 miles.

Hendery and Sunday discuss the importance of open, transparent communication through the COVID-19 pandemic, including when then-president President Donald Trump famously shared a tweet that called the emergency medical structure “a scam.”

Hendery was honored as the Medigy Healthcare and IT Marketing Community (HITMC) 2020 Marketing Person of the Year, and Sunday was named the 2020 Society for Health Care Strategy & Market Development Class of Rising Stars for their work during the COVID-19 pandemic.

BetterPR - Managing Crisis Communications During a Pandemic 33:26 Share

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BetterPR - Managing Crisis Communications During a Pandemic