Shuibei, in southern China, is home to one of the world's biggest retail markets for gold. Over the past year, it's seen a boom in demand for the jewelry, sold by thousands of stallholders, as the Chinese property crisis and slowing economy spurred a flight into gold. So much so that Chinese consumers helped propel the global gold price to record highs in 2024.

On today's Big Take Asia podcast, K. Oanh Ha talks to Bloomberg's Chongjing Li about the enduring appeal of the precious metal in China, and what lies ahead.

Read more: The Epicenter of China’s Gold Craze Is a Former Fishing Village

Watch, from Bloomberg Originals: What Gold’s Crazy Run Says About China

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Why Are Chinese Consumers So Keen on Gold? 13:14 Share

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Why Are Chinese Consumers So Keen on Gold?