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In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability.
00:00- The Power of Pricing Psychology
03:07- Strategies for Raising Prices Effectively
05:56- Learning from Big Brands: Case Studies
08:47- Understanding Customer Value and Market Position
12:01- The Right Time to Raise Prices
15:13- Communicating Price Changes to Customers
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