Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself!

If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”).

Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!”

Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode.

In This Episode We Cover:

Failing with 6 businesses succeeding on the 7th
How to be in front of an audience
How to do market research
Focusing on your online authority
How to build your online presence
Converting your presence to business
Media for visibility vs. media for authority
Why he prefers providing big value and how it affects his business
And SO much more!

Links from the Show

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22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge 54:16 Share

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Shownotes Transcript

22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge