This week, Liz and Lisa speak to Leslie Zane, Founder and CEO of Triggers Growth Strategy about the ways in which you can gain an advantage over your competitors by building positive connections to your brand.

Find Leslie on LinkedIn or at her website.

Mentioned Resources:

Outliers: The Story of Success

Cracking the Code on Brand Growth

Dollar Shave Club video

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Gain the Subconscious Advantage (with Leslie Zane) 45:37 Share

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Gain the Subconscious Advantage (with Leslie Zane)