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Russia's war in Ukraine has driven notable economic and social changes, marked by rising antidepressant sales and substantial financial incentives for soldiers. Antidepressant sales reached 16.1 million packages between January and November 2024, surpassing previous years, as doctors increasingly prescribe modern medications. However, rising prices and persistent shortages, compounded by sanctions, have strained supply chains. Zoloft sales alone surged by 300% in 2024.

Simultaneously, the Russian government has introduced lucrative incentives to cultivate a "Putin elite," with contract soldiers in the Samara region receiving one-time payments of up to 4 million rubles and monthly salaries exceeding 210,000 rubles. This newfound affluence is often showcased by soldiers' wives on social media, accompanied by strong pro-war rhetoric. To control information, the government has imposed penalties on smartphone use in combat zones, aiming to restrict the flow of battlefield updates.

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Behind Russia's new Iron Curtain: Freezing Deposits rumors+ Escaping Russian occupied Ukraine + Russia's 'New Elite' 18:33 Share

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Behind Russia's new Iron Curtain: Freezing Deposits rumors+ Escaping Russian occupied Ukraine + Russia's 'New Elite'