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The future of the James Bond franchise is uncertain due to an ongoing conflict between producer Barbara Broccoli and Amazon, which gained distribution rights to the series after acquiring MGM. Broccoli, who inherited creative control of the franchise, is apprehensive about Amazon’s data-driven, streaming-focused approach, and has publicly criticized the company’s executives, calling them "f---ing idiots." She is resolute in preserving Bond's legacy as a cinematic icon. In contrast, Amazon seeks to expand the franchise with spin-offs and TV series, a direction Broccoli has firmly rejected. This clash has led to a deadlock, with no new Bond film currently in development. Broccoli remains steadfast in her commitment to maintaining creative control, insisting that Bond must continue to be portrayed as a British man.
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