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The resurrected Enron website, launched on the 23rd anniversary of the company's bankruptcy, is revealed to be a marketing ploy. An Arkansas-based LLC, The College Company, purchased the Enron trademark and is using it to sell merchandise. This seemingly elaborate joke is connected to the creators of the satirical "Birds Aren't Real" conspiracy theory. The website features a countdown to an unspecified announcement, possibly related to cryptocurrency, while currently selling branded apparel. The entire scheme appears to be a performance art project leveraging the infamy of the original Enron scandal for profit.
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