This week, we’re sharing the lore behind a sleeper hit brand that keeps going viral for its affordable, effective skincare, Indeed Labs. Sit in as Co-founder, President and CEO, Dimitra Davidson reflects on 15 years in the biz, taking us back to where it all began, with the late Brandon Truaxe, before an incident that would lead to his departure, and his own entrepreneurial journey with Deciem and The Ordinary.

You’ll discover:

The story behind Indeed Labs’ very first product, a pioneering blurring cream created 15 years ago, that’s still going viral with beauty influencers today
Dimitra’s candid take on the company’s early split from controversial figure Brandon Truaxe, on the cusp of an upcoming documentary on his life
Details on the founder’s sophomore skincare brand, pH-in, and why its approach to acne care is unmatched – and free of harsh actives like benzoyl peroxide
What the Indeed Labs president has up her sleeve for 2025

Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302.

Sign up for our newsletter here

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Related episodes like this:

PROMO CODES: Support our show by supporting our sponsors!

OUAI

Get on your OUAI to save for the holiday. Go to theouai.com for 15% off site wide and enter promo code BEAUTY15.

HILL HOUSE HOME

Get 15% off your order of $100 or more at hillhousehome.com with code BEAUTY15.

QUIP

Free your mouth today and save 20% site wide, plus, a FREE travel case and countertop stand at getquip.com/beauty.

HELIOCARE

Heliocare Daily Use Antioxidant Formula is a clinically proven, plant-derived supplement recommended by dermatologists across the country to provide an extra layer of skin defense and help maintain healthy skin. Visit LovelySkin.com/HCBB15 and use code HCBB15 at checkout for 15% off your Heliocare purchase.

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why This Under $30 Skincare Keeps Going Viral, pH Matters & The Lore of Brandon Truaxe with Indeed Labs co-Founder Dimitra Davidson 28:12 Share

Breaking Beauty Podcast

Shownotes Transcript

Why This Under $30 Skincare Keeps Going Viral, pH Matters & The Lore of Brandon Truaxe with Indeed Labs co-Founder Dimitra Davidson