The four common reasons are: the current structure doesn't support the strategy, significant changes in the market, redundancy or inefficiency, and rapid growth or decline.
Only 11% of companies achieve their intended benefits after a reorganization, according to McKinsey.
Most reorgs fail because they only change one aspect, like reporting lines or compensation, instead of overhauling all related elements such as processes, incentives, and job descriptions.
Before the reorg, Adobe's recurring revenue was 19%. Three years after the reorg, it increased to 70%.
Microsoft spent months mapping out dependencies between teams, discovering that 84% of employees regularly worked with people outside their team, leading to the creation of horizontal teams and a 27% increase in employee satisfaction.
The communication triangle, developed by Cornell, suggests distributing communication efforts: 25% upwards to bosses, 45% downwards to the team, and 30% outwards to adjacent teams. Companies following this distribution are three times more likely to have a successful reorganization.
To maintain momentum, celebrate quick wins, continue structured check-ins (reducing frequency but keeping them regular), and have team members document what they learned from the process.
Over-communicating helps reduce fear and uncertainty among team members. Successful reorgs often include daily stand-ups within the first month and documenting new processes to ensure clarity and alignment.
Identifying key people, especially high performers, ensures they stay engaged and informed. High performers are often insecure and may feel uneasy during changes, so keeping them in the loop is crucial for retaining top talent.
In the first 30 days, focus on clear communication, mapping out quick wins, documenting new processes, and maintaining daily stand-ups to ensure the team understands the changes and their goals.
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