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cover of episode Things I Would Tell My Younger Self About Business | Re-Air Ep 118

Things I Would Tell My Younger Self About Business | Re-Air Ep 118

2024/12/16
logo of podcast Build with Leila Hormozi

Build with Leila Hormozi

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Leila Hormozi
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与其试图消除创业的恐惧,不如直面恐惧并采取行动。在商业中,真诚是巨大的优势。销售中,信念比技巧和话术更重要。领导者需要果断决策,倾听团队意见,但不必寻求一致同意。团队管理中,应追求团队成员的尊重而非恐惧。有效的沟通是可扩展的,即使是个人化的沟通也能够通过创造性的方式进行扩展。早期创业中,招聘经验丰富的员工比培养新手更有效率。及时解雇不合适的员工,即使会带来短期不适,也是对员工和公司负责的表现。即使取得成功,也要认识到自身并非无敌,并直面业务中的不足之处。早期成功掩盖了业务中的不足,需要及时解决这些问题。关注那些并非直接导致成功的原因,解决业务中的薄弱环节。只关注销售和营销,忽略其他方面,会让企业难以长久发展。

Deep Dive

Key Insights

Why is it important to act despite fear when starting a business?

Acting despite fear is crucial because courage can only exist in the presence of fear. Instead of trying to eliminate fear, one should focus on building the muscle of courage by accepting fear and taking action anyway. This approach helps in overcoming initial hurdles and making progress.

Why is authenticity important in sales and business?

Authenticity is powerful in sales and business because people can sense genuine emotion and intentions. Being authentic, honest, and showing true conviction in what you offer can create a stronger connection with clients and lead to more successful sales.

Why should business owners not expect business to be linear and predictable?

Business is inherently irregular and unpredictable. There are seasons, holidays, and unexpected events that can affect client retention and revenue. Understanding and accepting this irregularity helps in managing expectations and planning more effectively.

Why is it important to recognize and address personal insecurities in leadership?

Recognizing and addressing personal insecurities is crucial for effective leadership. Insecure leaders can struggle with decision-making and may defer to others too often, which can hinder the business. Building confidence and self-awareness can improve leadership and team performance.

Why is it important to be both respected and liked by your team?

Being respected and liked by your team is important because it fosters a positive work environment and encourages discretionary effort. While respect ensures that team members follow your lead, being liked helps in building strong, collaborative relationships and increases overall team morale and productivity.

Why should early-stage business owners not delay addressing deficiencies in their business?

Early-stage business owners should address deficiencies immediately because early success can mask underlying issues. Once the initial success wanes, these deficiencies can become major problems that can lead to business decline. Proactively addressing these issues ensures a solid foundation for long-term growth.

Why is it important to hire good leaders as the business grows?

Hiring good leaders is crucial as the business grows because they can help scale the business effectively. Good leaders bring expertise, can manage teams, and can implement processes. Poor leadership can lead to inefficiencies and can even cause the business to fail, especially if the business lacks the margin to recover from mistakes.

Why should business owners not expect complete freedom when starting a business?

Business owners should not expect complete freedom because running a business comes with significant responsibilities, including managing employees and meeting client expectations. While there is some flexibility, the need to fulfill these responsibilities can limit the freedom to do whatever one wants, whenever they want.

Why is it important to measure impact through multiple metrics in a business?

Measuring impact through multiple metrics, such as financial performance, client results, and employee satisfaction, provides a comprehensive view of the business's success. This approach ensures that the business is not only profitable but also delivering value to clients and creating a positive work environment for employees.

Why should business owners embrace fear and take action?

Business owners should embrace fear and take action because courage is only possible in the presence of fear. By accepting fear and moving forward, owners can overcome obstacles, make progress, and build a more resilient business.

Chapters
This chapter explores the initial fears of starting a business and the importance of courage. It uses the example of the author's first sales experience to illustrate how facing fear and building courage are essential for success. The author emphasizes authenticity and conviction as key elements of a successful sales approach.
  • Courage exists alongside fear, not in its absence.
  • Authenticity and conviction are more impactful than sales tactics.
  • The initial fear of making a sale is common but surmountable.

Shownotes Transcript

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

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