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cover of episode Is ONCE enough?

Is ONCE enough?

2024/2/10
logo of podcast Build Your SaaS

Build Your SaaS

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I
Ian Landsman
J
Justin Jackson
T
Tyler Tringas
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Tyler Tringas: 我认为 37signals 正在尝试新的软件商业模式,即使我个人不会采用。他们既能敏锐地洞察潜在需求,又能通过其强大的营销能力创造需求。37signals 在软件行业经验丰富,并且是出色的营销者,他们通过其成功和强大的营销能力,在软件生态系统中创造了自己的影响力。 Justin Jackson: 当 37signals 提出新的模式时,人们会关注这是否会成为整个行业的新趋势。37signals 就像一个宗教,人们会模仿他们,无论好坏。这次讨论有两个方面:一是“一次购买”是否会成为独立开发者的新模式,二是人们是否会出于好奇心购买 Campfire。 Ian Landsman: 我预计 37signals 会卖出很多 Campfire,因为他们有庞大的受众群体。人们想看看 DHH 如何处理应用程序中的各种技术细节,所以我认为他们会卖出很多 Campfire。我认为人们会出于好奇心购买 Campfire,想看看 DHH 如何构建应用程序。

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Shownotes Transcript

A panel discussion on 37signals' first ONCE) product, the launch of Campfire) ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?

Links:

I want to hear your thoughts:

If you listen to the episode, I'd be curious to hear your thoughts:

  • Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was ​Statamic CMS​))
  • Do you think a different Once product might have made more sales? What kinds of products do you think might work?
  • Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?
  • Other thoughts on our discussion.

👉 ​Leave a voicemail here​)

🐦 Reply on Twitter)

Timestamps:

  • (00:00:00) - "I appreciate that 37signals exists."
  • (00:01:58) - 37signals' influence in the bootstrapped startup space
  • (00:03:58) - What did we expect from the Campfire/Once launch?
  • (00:06:23) - DHH's tweet on Campfire sales – is that what we expected?
  • (00:09:49) - The Once model, philosophy, and Campfire's history
  • (00:17:21) - Misconceptions about what IT Managers want
  • (00:19:49) - How Campfire was marketed and positioned
  • (00:26:01) - Basecamp's PR, virality, and audience 
  • (00:28:29) - Can you do customer research to validate demand?
  • (00:32:01) - The volume of sales as a success metric
  • (00:33:33) - The Potential for Campfire's expansion
  • (00:37:37) - Distribution opportunities with hosting providers
  • 00:39:31) - The intuition behind HEY Email's success
  • (00:43:42) - The Value of an Audience and Customer Overlap
  • (00:45:12) - The Compounding Advantage of Longevity
  • (00:49:54) - Scorecard

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