How to build anticipation for your product launch

Have a mailing list! Email them consistently during development.
The week of launch you should send the following emails:
- Pre-launch announcement: "We're launching in a week!"
- Day before announcement: "The launch is tomorrow. Here's how much it will cost."
- Launch day email: "We're launched! Sign up here"
- Day after email: "You've still got time to sign up."
- Launch discount is ending email: "This is your last chance to register"
Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.

Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

★ Please review us in iTunes – it helps other folks find the show!

Check out these new shows on Transistor:

Thanks to our monthly supporters

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin

★ Support this podcast on Patreon ★

Meet me in Chicago 36:34 Share

Build Your SaaS