What's a good conversion rate for a web app?
31:03 Share

SaaS conversation rate cheatsheet:

Credit card upfront:

• Visitor to trial: 0.75% - 1%
• Trial to paid: 40% - 60%

No credit card upfront:

• Visitor to trial: 5%+
• Trial to paid: 8% - 20%

Transistor's conversion rates since launch:

• Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
• Total new trials since launch: 32 (out of 49 active trials total)
• Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
• Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
• July was 17.9%
• June was 29.6%
• May was 48.7%

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Show notes:

• Baremetrics)
• Chartmogul)
• ProfitWell)
• Stripe Billing) - “go to Stripe, and then billing menu”
• Marco's tweet) - donation support for podcasts in Overcast
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