Perhaps the first of it's kind reality TV in the form of a podcast, without the train wreck and told in the genre of This American Life, Serial, and StartUp. This is my week, our week really.

So, I decided to try my hand at podcasting to see what it takes, learn it, master it, fail a little, succeed a lot, figure out a system and then teach that system to people who really want to podcast.

The only problem is that along the way it became clear that, while it's a great way for a lot of people to create an income, get their message out there and connect with listeners, it might not be the most effective use of my time. It's difficult to monetize, nearly impossible to track the demographics of new customers and it's really really time consuming.

The plot thickens.I fell in love. Yup... with podcasting. And just as I had made up my mind that it was time to call it a "season" and let the field rest, I listened to my first episode of Serial, then StartUp and well...now I'm addict with no good reason to quit.

But to stay at it seems to go against my own logic, and my family, and my advisors and frankly it goes against my own principals.

So, this episode is a collection of narratives, recorded phone calls, conversations and contemplations over the course of the last week as I battled some really smart people and my own common sense and reverse engineer the decision to stay or to go.

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The End? | How to Reverse Engineer Difficult Decisions - 22 28:43 Share

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The End? | How to Reverse Engineer Difficult Decisions - 22