Does storytelling work in sales? If not, why? If yes how do you use it effectively? Our guest today is Ravi Rajani, Founder at Ravi Rajani Consulting & Host of The Influential Communicator Podcast. Ravi's exportise is in generating sales through the use of storytelling.

Ravi is a sales and communication expert who helps B2B sales teams ditch the pitch and become better communicators so they can get their solution in the hands of those who need it the most. His journey to this career began in 1997, when his family took a trip to Tanzania and he first picked up a camcorder and began narrating their safari in his best David Attenborough voice. From that moment on, he was hooked on performing and feeling invincible on stage. Despite not having the grades for a career in medicine or law, Ravi excelled in the world of theatre as a teenager.

After business school in London, Ravi had a successful career on the trading floor, but eventually felt drained and out of alignment. In August 2016, he decided to press eject and went on a journey to remove his mask and reclaim his story. Through a variety of experiences, including TV, speaking, coaching, and building sales teams in the world of early stage startups, Ravi realized that success and failure in sales is dependent on one's ability to communicate their value, story, and solution in a memorable way.

Ravi now helps others capture their customer's attention, build trust, and sell more with story. He currently lives just outside of London with his wife Sophie, daughter Zara, and dog Nellie.

We regularly talk about selling the way people want to buy. In that training we highlight 4 distinctly different buyer profiles. However, Ravi takes that information and breaks down how he would approach those people and still get to the story that people are more likely to base their buying motives off of.

Sit back and enjoy this unvarnished heart-to-heart with two passionate people who just want to bring value to the people that they serve.

Connect with Ravi

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Ravi Rajani: Ditch Feature Telling for Story Selling 53:41 Share

Building Great Sales Teams

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Ravi Rajani: Ditch Feature Telling for Story Selling