Joel Widmer is the CEO of Flux Digital Marketing and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material.

Show Notes:

00:29 Introducing Joel Widmer

01:38 How to find a topic to teach

03:10 Using reviews to get ideas

04:10 Why most people don’t do the correct research

04:55 Creating a system for putting all your research and ideas together

06:38 Get feedback to avoid analysis paralysis

07:23 How to determine what’s valuable and what’s not

08:02 Teaching a mix of strategic and execution pieces

09:37 Quality standards: The difference that makes the difference

11:50 The 3 different levels of learning

13:35 Why your lectures and sections should be short and succinct

14:35 How to keep people engaged

16:49 Strategies for getting people to take action

17:49 Advice Joel wishes he would have received when he started

19:19 How much time to put into marketing vs content creation

20:53 Run different tests on your titles, images and sales copy

22:35 What KPI Joel is focusing on

24:32 Nailing the promo video to get people interested in your course

30:25 How to create an introduction video and conclusion call to action video

33:29 The true value of feedback and reviews

35:18 Launching a course and marketing it

37:37 Be as clear as possible because many students are outside the USA

38:43 External marketing tips

41:54 What Joel would have done different if he started today?

44:26 Other ways to leverage your course and content

47:22 Say thanks to Joel on Twitter @jwidmer and visit his blog www.fluxedigitalmarketing.com/blog

Resources:

https://workflowy.com

www.hemingwayapp.com

www.fluxedigitalmarketing.com/blog

https://www.udemy.com/user/joelwidmer

https://www.udemy.com/udemy-marketing-course

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Creating Online Courses for Udemy with Joel Widmer - BGP 47