Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers.

Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better.

Show notes:

00:29 Introducing Patrick Combs

01:59 His first mentor

03:09 His crazy transition at 33 years old

03:59 Getting a deal with HBO

05:58 Helping business owners tell their story

06:55 Every entrepreneur has an origin story

08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you.

09:03 Your signature story

11:20 Spencer telling his signature story and totally sucking at it

13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama

16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story

19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master

21:03 First step to telling a good story

22:38 The formula to every good story

24:10 Why the final piece is telling people your why

25:40 Stories trump logic and facts every single time

26:27 The reason why people don’t tell stories

27:43 Listener call to action

29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive

Resources:

www.patrickcombs.com

www.facebook.com/PatrickLive

www.youtube.com/user/pcombsgtc

Creating Your Business Story with Patrick Combs - BGP 52 31:18 Share

Business Growth

Shownotes Transcript

Creating Your Business Story with Patrick Combs - BGP 52