Kevin Davis is the best Facebook Ad expert in the world and he shares advanced strategies to understand your audience and to grow and E-Commerce business.

He’s explains where to get priceless market research data, how to start ad sets, and strategies for growing your business with Facebook ads. Some of these advanced tips he’s sharing have changed businesses overnight. You will walk away with a clearer understanding of how to grow your business with Facebook advertising.

Show Notes:

00:30 Introducing Kevin Davis

01:46 The detective foundational work Kevin does for market research

02:25 Use magazine media kits to better understand your audience

05:20 The critical things to look for in the media kits

06:48 How to leverage others editorial calendar for your ads and content

07:58 The best strategies for using SimilarWeb

10:19 Where to put all the information you’ve gathered

11:55 Starting the targeting process in Facebook Ads

14:28 How to get the top 10 states to target using Google Trends

17:42 Desktop vs mobile?

18:00 Send traffic to landing page or lead generation page?

18:51 Big ticket or low ticket offers?

20:18 The easiest and lowest cost method for running ads

22:02 What to do when an ad segment starts working?

22:31 Advanced strategy on how to scale your winning ad sets without being penalized

25:18 Scenario #1 - What to do when you are almost profitable

28:53 Scenario #2 - What to do when your ad sets aren’t converting and you are losing money

33:26 What your retargeting plan should be for an E-Commerce store

35:30 Scenario #3 - How to grow winning ad sets and campaigns

40:39 Pro Tip: Running right hand side video ads on Facebook

41:52 Strategies on expanding product offerings

43:22 Using lead boxes and contests to grow your audience

46:41 Pro Tip: Segmenting your video view durations into specific audiences

48:45 Say thanks to Kevin at www.paidtraffic.com or facebook.com/paidtrafficlab

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Facebook Ad Strategies with Kevin Davis - BGP 45