Mother-daughter duo Chanda Bell and Carol Aebersold turn their old family tradition into a new Christmas children’s book they call The Elf on the Shelf. But when they are rejected by the major publishers, they decide to finance the release of the book themselves—and begin a new Christmas phenomenon.

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An Elf-Made Success | How the Elf On The Shelf Found a Place at Christmas | 1 34:36 Share

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An Elf-Made Success | How the Elf On The Shelf Found a Place at Christmas | 1