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cover of episode The False Dawn of the Electric Car

The False Dawn of the Electric Car

2022/4/8
logo of podcast Cautionary Tales with Tim Harford

Cautionary Tales with Tim Harford
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克
克莱夫·辛克莱爵士
旁
旁白
知名游戏《文明VII》的开场动画预告片旁白。
蒂
蒂姆·哈福德
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克莱夫·辛克莱爵士：作为一位极具创新精神的企业家，克莱夫·辛克莱爵士一直致力于研发电动汽车。他认为短途个人出行市场存在缺口，并率先推出了辛克莱C5电动车，旨在为人们提供一种廉价、便捷的交通工具。他大胆尝试，在设计和生产上都进行了许多创新，并对未来电动汽车的发展做出了准确的预测。然而，由于缺乏充分的市场调研和消费者反馈，以及当时技术和基础设施的限制，辛克莱C5最终未能获得成功。 蒂姆·哈福德：作为一名经济学家，蒂姆·哈福德对辛克莱C5的失败进行了深入分析。他认为辛克莱C5的失败并非源于其核心概念的错误，而是因为其超越了当时的“邻近可能”。辛克莱C5的出现过早，当时的电池技术、道路基础设施、共享经济模式等都尚未发展成熟，无法为辛克莱C5提供足够的支撑。此外，辛克莱C5在安全性和实用性方面也存在一些问题，这些都导致了其最终的失败。他还分析了辛克莱C5的“技术推动型创新”模式的不足，强调了市场调研和消费者反馈的重要性。 旁白：旁白对辛克莱C5的发布过程、设计特点、市场反响以及最终的失败进行了详细的描述。它展现了辛克莱C5的独特之处，例如其独特的造型、操控方式以及低廉的价格。同时，它也客观地描述了辛克莱C5的缺点，例如其安全性问题、电池续航里程不足以及在恶劣天气下的糟糕表现。旁白还介绍了克莱夫·辛克莱爵士的个人经历和成就，以及他对于未来科技发展的预见。

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Sir Clive Sinclair's launch of the C5 electric vehicle was met with skepticism and ridicule, ultimately leading to the downfall of his business and reputation.

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Sir Clive Sinclair was a computer whizz and business mogul to rival Steve Jobs or Bill Gates. He was a visionary who could do no wrong... until he tried to launch an electric vehicle.

The C5 “electrically assisted pedal cycle" doesn't seem so outlandish to us now... but 1985 just wasn't ready for the "aerodynamic bathtub" on wheels. Sir Clive was ridiculed and his business ruined. How did it all go so wrong?

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