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The Widow Who Disrupted Champagne (with Ben Walter)
2025/2/19
Cautionary Tales with Tim Harford
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Ben Walter
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Tim Harford
Tim Harford: 我讲述了凯歌夫人如何颠覆香槟行业的故事。她不仅创造了我们今天所知的香槟品类，还将一个家族企业发展成为全球帝国。在19世纪，女性的商业活动受到诸多限制，但凯歌夫人却成功地彻底改变了一个行业，这确实令人震惊。她与丈夫共同努力，但丈夫不幸早逝，她面临着巨大的挑战。然而，她并没有放弃，而是说服了她的公公继续支持她的葡萄酒生意。为了更好地经营生意，她努力学习酿酒技术，并最终抓住了拿破仑战争结束后的商机，将香槟成功打入俄罗斯市场。
Ben Walter: 听到香槟这个词，我首先想到的是庆祝和高品质。劣质香槟的体验不好，所以要喝就喝好香槟。凯歌夫人的故事展现了企业家精神的精髓，她同时采取了三个出色的举措：了解产品市场契合度、了解宏观经济影响以及有勇气走私产品。她的成功也印证了，成功会带来新的挑战，但只要不断创新和适应，就能克服困难。忠诚的员工至关重要，创造合适的环境，让人们感到被重视和有归属感也很重要。凯歌夫人拥有创新、韧性、规模、毅力和远见，这些都是商业成功的关键要素。
Deep Dive
The episode introduces Barbe Nicole Ponsardin, the Widow Clicquot, and her remarkable journey in the champagne industry during the 19th century. Her story highlights her defying expectations as a woman in business and transforming a struggling family business into a global brand. The episode sets the stage for exploring her innovative strategies and impact on the industry.
- Barbe Nicole Ponsardin, born in 1777, married Francois Clicquot, son of a competitor.
- The marriage was a business deal between two textile families.
- Francois's death in 1805 left Barbe Nicole as a widow with a struggling wine business.
Shownotes Transcript