On Sept 23, popular Chinese clothing brand, JNBY, has apologized and pulled from shelves, "inappropriate patterns and text", on clothing from its sub-brand for children.

9月23日，中国知名服装品牌江南布衣道歉，并下架了旗下童装品牌中印有“不恰当图案”的产品。

A netizen posted that a child's shirt from JNBY was printed with the phrases "welcome to hell", and "let me touch you", and featured pictures of violence.

一名网民发帖称，江南布衣的一件儿童衬衫上印有"欢迎来到地狱"和"让我摸摸你"的字样，并配有暴力元素的图片。

The kid's grandparents, who bought the clothing in a department store, don't understand English. The mother said she felt very uncomfortable when her 4-year-old put it on, the Beijing News reported.

据《新京报》报道，这是孩子的爷爷奶奶因为不懂英文，所以在商场购买的。孩子的母亲说，当她4岁的孩子穿上它时，她感到非常不舒服。

The official account of "jnby_by_JNBY" apologized to the family on Xiaohongshu, a social media platform, and offered a refund.

江南布衣在其官方小红书账号（"jnby_by_JNBY"）上向这家人道歉，并提出退款。

Netizens posted other clothes from JNBY with inappropriate patterns and texts on weibo, some of which are still sold in the flagship store of JNBY.

网友在微博上发布了江南布衣的其他印有不恰当的图文的产品，并指出其中一些仍在江南布衣的旗舰店中出售。

Many netizens are not satisfied with the official apology and asked the relevant departments to strictly investigate the enterprise.

许多网友对官方的道歉并不满意，要求有关部门严查该企业。

"Not one or two, but so many. That's horrible！"

“不是一件两件，是那么多童装，细思极恐！”

"Dark, sexual hints... That's too horrible. I suggest the relevant departments get involved in the investigation."

“黑暗、性暗示...太疯狂恐怖了，建议有关部门介入调查。”

江南布衣致歉：全面下架不当图案童装丨JNBY to withdraw products 01:33 Share

China Daily Podcast

Shownotes Transcript

江南布衣致歉：全面下架不当图案童装丨JNBY to withdraw products