Show Notes:

Large churches and small churches have a “back door” problem to retain people

• Pastors all over the country have a “back door” issue happening

• Churches must focus on retaining guests while being mindful of taking care of those who are there

• The goal for your church should be to shrink the back door as much as possible

• 2 big ideas: allow relationships to build and create a great experience for new guests

• The number one reason why people leave a church is that they have not connected

• Survey guests and ask them why they like the church and why they are choosing to come back

• Most people come back to churches when it is friendly and when they feel they can belong

• Churches need to create “wow” experiences based on their vision

• “Wow” happen with planning based on the brand of your church

• Experiences start taking place online first

• Create a culture of thoughtfulness toward guests

• Disney is a good example of a company that provides a “wow” factor

• Churches can get caught up in what they do to the point where they forget about people

• Retaining people starts with having the DNA to serve well which starts with leadership

• Hospitality should be the main area of devotion for a church

• Good marketing is when the experience a guest receives lines up with the core values of the church

025- Tips to Help Your Church Retain Guests by Closing the Back Door with Jonathan Hardy 59:06 Share