When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines.

Harvard Business School professor Raffaella Sadun and Ferrari CEO Benedetto Vigna discuss how Ferrari collaborated with suppliers to work toward achieving the company’s goal. They also explore how sustainability can be a catalyst for innovation in the case, “Ferrari: Shifting to Carbon Neutrality.”

This episode was recorded live December 4, 2023 in front of a remote studio audience in the Harvard Business School Live Online Classroom.

Can Sustainability Drive Innovation at Ferrari? 31:03 Share

Cold Call

Shownotes Transcript

Can Sustainability Drive Innovation at Ferrari?