With about 54 million Hispanics in the U.S. who have an estimated buying power of 2.3 trillion dollars, it’s no wonder Telemundo is the fastest growing television network here. But as the traditional broadcast market as a whole continues to shrink, Telemundo chairman Cesar Conde grapples with how to redefine Hispanic television to capture millennials consuming media on digital devices. Harvard Business School professor Henry McGee discusses his case entitled “NBCUniversal Telemundo: Transforming Latino Television” — how digitalization and globalization are reshaping the entire media industry, including Telemundo, right now.
