YouTube paid $14 billion for the rights to the NFL Sunday Ticket. For the next seven years, NFL viewers will be able to watch live football games from their living rooms—on YouTube.

Fast Company senior writer Ainsley Harris explains the reason behind this purchase: YouTube consumption is heavily fragmented. Everyone is watching YouTube, but very few people are watching together. Sunday Ticket is a cornerstone type of content and NFL games pull in millions of people. This move speaks to the long-term investment that YouTube is making in both live sports and live NFL games.

“We’re in an era of reckoning hypocrisies.” When Seth Rogen got into pottery a few years ago, he started sculpting ashtrays. Few people were putting a lot of thought into the lifestyles of people who smoked weed. But now, people are actually celebrating it. So, Rogen decided to create well-designed accessories, like ashtrays and grinders, to address the pent-up desire from weed smokers to decorate their space with nice things. “Crafting products that speak to your personal tastes and lifestyles is validating.” Say goodbye to your old soda cans.

And then we look into that rumor regarding The New Yorker article about Tiger Global.

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YouTube’s $14 billion bet on NFL Sunday Ticket