🎙️Create a High-Impact CVM Team that Delivers More with Less
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In this episode of CVM stories, we’re joined by Irena Radokanović, CRM Automation and Customer Engagement Team Manager at A1 Serbia. With nearly 20 years of experience, Irena is a powerhouse in building high-performing CVM teams. 

Tune in to discover how a lean but mighty team can deliver big results in CVM. Learn about a bold approach to creating a marketing agency-like team within a telco and why it keeps them agile, innovative, and always ahead of the game.

Key Takeaways

- (02:30) Building a Mini Marketing Agency Within a Telco

- (04:15) Using Data to Fuel Creativity in Marketing

- (10:45) The Importance of Monthly Campaign Planning

- (17:20) Cross-Department Collaboration for Strategic Success

- (19:13) Adapting to a Digital-First Strategy

- (19:40) The Power of Constant Testing and Experimentation

- (30:59) Balancing Ad-Hoc Requests with Strategic Planning

- (36:27) Lessons from Irena’s Experience Across Industries

- (43:29) Challenges in Personalization Across Channels

- (48:02) Reflecting on Failures and Lessons Learned

Final Words

It’s about working smarter, not just harder. If you’re in CVM and want to make a big impact with a lean team, this episode is for you. Packed with tips you can use right away, it’s a must-listen for anyone looking to up their game.

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