“CVM Essentials, Personalization, Pricing, and Data Analysis" by Ignas Brazdauskas, an experienced Telco professional with a 12-year background in Lithuania and Qatar. Ignas shares his expertise on crucial elements working with data and he offers valuable insights into the unique challenges and opportunities of CVM in different markets.
In this episode, you'll learn about:
Customer Value Management (CVM) and its significance in the telecom industry.
Factors influencing customer choices and the importance of delivering value.
Challenges in changing prices and the impact on customer decisions.
The role of CVM in the company's Profit and Loss Statement (PNL).
The need for increased attention and recognition of CVM in the telecom sector.
Strategies encompassed within CVM, including pricing, product, and distribution.
Effective team structure for implementing CVM, including roles and responsibilities.
The importance of data analysis and insights in CVM.
Leveraging customer data for business growth and retention.
The perpetual nature of CVM, involving data models and automation.
Ignas's career journey from data analyst to specializing in customer retention and analytics.
Collaboration, trust, and teamwork in CVM success.
Recommendations for data analysts and measuring the impact of CVM initiatives.
Challenges in applying CVM strategies in traditional marketing channels.
Ignas' proudest moments and the value of collaboration with exceptional colleagues.
Book recommendations from Ignas not only for CVM, but for accelerating your success:
Tune in to the full episode to gain deeper insights into the world of CVM and telecoms!
