In the 11th episode from the CVM Stories season 2, Sanna Emtinger shares how Telia Norway is advancing the practice of customer value management by leveraging technology, data, and a dedicated team. Sanna underscores the importance of understanding customer data and implementing personalized communication strategies. Join us to get inspired to drive customer-centric initiatives and discover how Sanna's approaches are improving customer interactions.
Key Moments:
00:00:59 - Sanna's Introduction and Role at Telia Norway
00:01:20 - Deep Dive into 1-to-1 Communication and CVM
00:02:59 - The Inspiration Behind Sanna's Approach to CVM
00:06:19 - Challenges in Defining the Customer in Telecom
00:09:52 - Building a Customer Profile at Telia Norway
00:16:20 - Discussing the Implementation of a New Marketing Automation Stack
00:19:11 - How Telia Solves Customer Problems with Data
00:24:41 - Major Challenges in Building Customer Profiles
00:34:01 - Criteria for Choosing New Marketing Technologies
00:43:18 - Sanna's Vision for Future CVM Initiatives
About Sanna Emtinger:
Leading Customer Value Management and Marketing Technology at Telia Norway, Sanna Emtinger combines marketing savvy with technological expertise. With a focus on data-driven strategies, she leads efforts to enhance personalized communication across diverse customer interactions.
Connect with Us:
Join the conversation on LinkedIn: https://www.linkedin.com/company/exacaster/)
Dive deeper into CVM Stories: https://www.exacaster.com/cvmstories/)
