Dive into the compelling world of Vodacom Congo's telecom strategies on 'How to Run CVM When Families Live on $2/Day?,' an episode that brings to light the distinct challenges of Customer Value Management (CVM) in an economy where most live on just $2 a day. 🌍 We take an in-depth look at how Vodacom navigates the unique complexities of a market overwhelmingly dependent on prepaid services, where financial constraints dictate customer behavior and choices.

This episode unveils the innovative strategies Vodacom employs to foster customer loyalty and minimize churn in a landscape where customers actively switch between multiple SIM cards to maximize value. CVM expert Thierry Awetimbi shares insights into the creative approaches used to engage and satisfy a diverse customer base, where every transaction is vital, and loyalty is hard-won.

Join us on this enlightening journey to understand the nuances of telecom operations in a challenging economic environment like Congo's. Learn about the critical role of data analytics and the human element in shaping customer relationships and driving business success.

Tune in to Spotify to experience 'How to Run CVM When Families Live on $2/Day?' and gain valuable perspectives on the dynamics of telecommunications in emerging markets. This episode is a must-listen for anyone keen on exploring innovative customer management strategies in economically diverse settings.

[00:00:04] - Introduction to the Episode

[00:01:23] - Thierry Awetimbi's Introduction and Role at Vodacom Congo

[00:02:47] - Transition from Technical to Commercial Role

[00:06:51] - Discussing the Demographics and Multicultural Nature of Congo

[00:09:49] - Language Diversity and its Impact on CVM Activities

[00:10:07] - Challenges of a Prepaid Dominant Market in Congo

[00:13:23] - Retention and Loyalty Strategies in a Multi-SIM Environment

[00:20:17] - Customer Behavior and Churn Reasons

[00:24:41] - Effective Retention Strategies and AI/ML Integration

[00:28:41] - Broader Customer Life Cycle Management in Telecom

[00:32:45] - The Role of Mobile Money and Data in Customer Engagement

[00:37:15] - CVM Team Structure and Cross-Departmental Collaboration

[00:44:43] - Future Trends and Innovations in Telecom

[00:48:56] - Thierry's Career Highlights and Proud Moments

[00:52:20] - Learning from Failures in CVM

[00:55:22] - Recommendations for Those Interested in CVM

Listen and follow for more insights into telecommunications and the innovative world of customer value management.

🚀 #CVM #Telecom #VodacomCongo

🎙️ How to Run CVM When Families Live on $2/Day? 57:09 Share

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🎙️ How to Run CVM When Families Live on $2/Day?