Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.
Tim Höfer) is a product design director and head of the design sprint team at the AJ&Smart), which has run sprints for companies like Google, Slack, Lyft, and Lufthansa.
In this episode, we spoke about integrating business thinking with design sprints. We explored:
how competitive research can completely reshape sprint’s goal,
why many design sprint projects never get executed,
and a new sprint format: Strategy Sprint.
